Both medias and social medias are not inevitable with fake news.
The new generations are unique IMO, in the past we're mostly follow only one or few trusted people because we only trust with them. But, now people are more interested to read other people's opinions even though the poster has zero follower.
People nowadays draw conclusion from few bad personal experience since people with good experience remain silent.
That is why new generations search for a place that can give them many news and real. Tiktok and Instagram become a very popular place for them to find more information about the news. They don't search from the website too often because they feels confusing with the news so they better use those two social medias to find the news.
I think people now become smart reacting to the news they read. But unfortunately, people now easily to say many things including bad things openly without filtering. They think that is a freedom to speech in social media but they don't know that they must have responsibility of what they said in the social media.
You are right and I agree with you, social media have become a force of its own in almost everything we do in life today, so also with gambling, I can say for sure that online gambling casinos spend far much more money on social media advertising than they do on the mainstream media.
What about offline casinos - like casinos that are land based, they too no longer depend on their mainstream media ads, they too are moving their ads power to the social media, I can even say that every business, both online and offline that can afford it, are all moving their ads weight to social media, because this days, it's hard to see people standing on the street reading an advertisement on a poster, or even collect a flyer and pause to see what's written on it, every one is about their business and they only place they sometime pause to read or watch an advertisement is online and in the social media.
Casino know that social media can influence to people to do something so they use that to grow their community and that is one of many ways to have more members. They also give promotios in their social media to attract more attention from their subscriber or new people and that is works.
Offline casino have a different works from online casino because their members come from locally although they have some members from other places. Maybe they don't use social media to promote their casino instead use other things to reach out their new members.
Social media platform is full of garbage data and fake news. It’s very hard to rely on someone else post or opinion on social media verifying the data in the web since some user is spreading fake news.
Bookies nowadays use the current bet status of their sportsbook to analyze odds and adjust it based on the pulse of the bettor plus the general statistics of the sports itself. Bookies is very rare to consider social media platform that is well known that full of spam post to consider for their odds.
I think the live broadcast is the media the OP talking about that can be use for advantage in gambling for live matches betting.
That is right so new generations will not use that as a source of information. They will use the other social media to gather the news and verifying the data. We know the power of those people spreading the news they get and share it to other people and there will be some people who clarify the news is right. Once they found the real info, they will spread it to their account so more people will know what is happen. Gambling and media works together and reach more people to come to the casino because of the promotion. Casino and other business will selective when they want use social media because that is the way for them to grow their business in the internet.