Media perception and influences are just speculations because nobody is sure that their predictions will be accurate, it's all guess works. The important thing for every gambler to note is that the final decision of their bets have to be what they really want because it's their money.
First I don't expect or say that there should be fairness in odds on various casino's because I know very well that odds are set by the game's provider's and not the casino itself, so there can't be fairness expectations from the casino,.
What I meant in my comment is the uniformity of odds that is odds are almost same accross all casino's, so talking about casino's giving a special odds may be alittle out of context.
Lastly you are right on your statement about social media influence on gambling, which basically have no influence on the casinos but just mind game on those that follows such Media hypes who are the social media users that allows such Media speculations to effects they betting patterns in some situations.