The demand is falling, and selling pressure is far outgaining buying volume. Companies can invest in bitcoin, but if they're merchants, it doesn't do anything to help. Merchants themselves could give a damn about bitcoin in its premise...as all they do is cash out to fiat and dump it on the market the second they receive payment. It's simply just another medium for them to ultimately receive fiat and maintain company cash flow...just like a credit card or paypal payment.
Mining simply isn't profitable anymore, so there's the second problem. If a lot of miners are forced to drop out the game, then it hurts the blockchain and flow of the technology. But if there's no turnaround in price then there's no way around it, as majority of miners have to cover personal expense and equipment simply isn't cheap.
This is going to be a very vital and interesting time for bitcoin. Halving rewards doesn't happen until next year, but the question is...will there be enough buying demand from new individual investors (not merchants) to keep the prices bouyant enough to survive until then? I said it about 2 weeks back, but oftentimes technology only gets a certain window of time to 'make it or break it,' and I believe this is the time that will either make or break bitcoin for good due to public perception, which isn't easily changed for such a new speculative and vital market...especially if most of the news is negative.