What I agree on: focusing on price and exchanges is not a good thing.
Let's build an unique and interesting product and exchanges will come,
if not, they just will miss a lot of possible fees.
After all venture companies can buy MOON even at Bleutrade and Nova,
the question is how to make MOON really interesting, like ETH, to use it actively.
Without innovations and with no additional Mooncoin projects (like MoonWord or SmartLikes)
why would people prefer to use MOON and not DOGE or LTC?
The most obvious reason is mostly missed, even if you already have mentioned it several times and was common sense for all of the early users of MOON for a long time: The Moon is very important for many cultures, it sparks thinking, dreaming, it fuels imagination. It is the one, that made life possible on Earth (through stabilizing Earth's movement by its gravity).
Many people have good feelings about the Moon and they associate it with stability and reliability. It is the basis for many stories, many myths and more. People buy Mooncoin to be part of the community, maybe to "own" a part of their beloved Moon. Just as much as many people buy Dogecoin, because they like dogs, not because of the tipping-feature.
The Moon will always be there, as long as humanity exists on Earth. As soon as it disappears, the Earth will start going down, because it will begin to roll wildly and the seasons as we know it and the tides will go crazy all over the Earth, meaning the end for mankind; if the Earth has not been eaten by the Sun previously already.
Just as the Moon made a lot of scientific progress possible by bringing many of very talented scientists together at the NASA, Mooncoin should pick this up and and that's why MoonEdu sounds very interesting, because education is what made "To the Moon!" in its original meaning possible. Starting with Ptolemy, Kopernicus, Galilei, for example.
SmartLikes and tipping, well - as said -, let's leave it to the more specialized currencies for this: RDD, STEEM, DOGE and the likes.