source: https://pagesix.com/2018/06/19/akon-set-to-launch-cryptocurrency-called-akoin/
"Most of the time, these coins do not have a real product backing up their value leaving fans who actually buy these coins spending money for no real reason. If you check out Idol Network https://www.idol.network. it is built for celebrities to create their own coins and fans can buy celebrity coins for a REAL purpose like going to exclusive parties, backstage passes or VVIP seatings at concerts. Check it out at:
Whitepaper: https://file.idol.network/pdf/Idol_WhitePaper.pdf
Telegram: https://t.me/idol_official
Medium: https://medium.com/idolnetwork"
The only thing that can keep it going in the long run is real demand for the solution it creates, and no matter how it gets to be driven speculatively, it would never last.