The three keys to a successful crypto:
Adoption, adoption and adoption.
You guys have a lovely digital currency system in place.
Now you just have to give people a reason to use it.
Exactly, which bitcoin with all it's media attention (cnn, al jazeera, new york times, tons of mainstream journalists covering it for several years) plus several million dollars huge investment in companies like coinbase failed to do. Most people have absolutely no interest in fake currencies (the way they think of it) and consider it either outright scam at worst, or very risky money that you can lose at best.
The only people who are here are speculators hoping to get rich someday. That's all your users.
Gotta wind back a bit.
Bitcoin was successful because it enabled criminal activity, activity on an anonymous network where anonymity was highly sought after. All of this was a big snowball and gave bitcoin the catapult into the media spotlight for real investors to come along and put their money into it.
Bitcoin also appealed to the growing number of people who were/are tech savvy, who have the upgrade bug and who saw bitcoin mining as a fun, challenging (and profitable) pasttime. However this is obviously something that could not continue as more people raised the bar until we inevitably saw dedicated hardware (ASIC's) come in at a very high price.