Fees will be say 0.001% of all transactions which go to the coin/token holders and assurance/incentive fund.
Yes, it seems that ETH token /contract is the "in" now a days. Ethereum strategy a good one. They created a token based platform and anyone can create their own coins.With this, they are creating their own ecosystem within their platform.
ETH was definitely not the first to do that. NXT, NEM, BURST, COUNTERPARTY and many others far long before ETH even existed had this concept and are used for making your own tokens.
Yes, but different from past implementations, Ethereum created a way for these issued assets to be controlled autonomously with smart contracts. I think that is a big difference is between Ethereum and past asset issuing implementations.