Thanks everyone. Just wanted to open a discussion on it (apparently, again).
Let me play devils advocate here, and respond as I would see a "Regulator" responding to your comments.
I would expect a regulator to say the following:
Response 1: Don't use Bitcoin
Reason why invalid: Bitcoin's ultimate evolution is the full replacement of fiat. It needs to be prepared for that, now, even if there are other choices. It will never get there if there are *zero* consumer protections in place for it. This isn't a valid response.
Response 2: Its the same as cash
Reason why invalid: Cash is not used in online purchases, so comparing this to an in-person hand to hand exchange of cash is an invalid response to this issue. Except in rare cases where wires are required to pay, which is basically: Almost never. This needs to be compared to visa and mastercard because visa and mastercard are exactly what Bitcoin is supposed to replace. It never will, if it has zero consumer protections.
Response 3: Human history didn't include chargebacks
Reason why invalid: Human history also didn't child labor laws. Or planes. Or condoms. Invalid response.
Response 4: This has already been discussed.
Reason why invalid: I requsted that you tell me what the solution was.
Response 5: Merchant reputation will suffer
Reason why invalid: Granted, but this is not a solution, unless there was a worldwide database of easily retrievable merchant reviews that everyone on earth had access to. Since there isn't, this isn't a solution. Plenty of shop owners I know who operate under the reputation radar. The world isn't that connected yet.
Response 5: We're going to have consumer protection, and it wont require altering Bitcoin protocol to include chargebacks
Finally, a valid response. What is the change being implemented, and when will it be implemented?
I hope folks in the BTC development realm are aware that this is going to be the biggest issue, and its coming very soon. It needs to be tackled before its even raised as an issue.
Response 6: "Bitcoin is a protocol. If you want to build a traditional online bank or payment service that does chargebacks on top of it, nothing is stopping you."
Thank you. This also addresses the original concern.