Have actually checked Cex.io also. They do have decent gigash/$ prices but you'd still lose. Not as much as pre-ordering some November 500giga ASICs, but you'd still lose nonetheless.
Just enter all the numbers here
http://www.coinish.com/calc/# in expert mode. At 0.1850/gigahash, you'd still make a loss even with zero electricity costs. Price of hashrate is going down so in 12 months time what now costs 0.18xbt might be worthless so resell value is also questionable, though I have to say seems better deal than buying ASICs and have them delivered to your home.
cex.io beats every preorder because you get GHs mining for you *now*, which is the most important thing when you look at constant difficulty increases before you get your preorder delivered. Another thing going in cex.io favor is that you can easily sell GHs and get the most cost of it back, which may not be true for in-hand hardware.
How's that working out for you guys? I'm curious about this but haven't been curious enough to dabble in Bitfury specific GH trading/instant buying.
What are the price premiums like compared to pre-order deals? Thanks in advance!
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BTW, I specialize in helping out the little guys and newbies. I'm not here to help people that can buy top of the line miners by themselves or people just holding BTC; just the ones that still want to buy portions of ASIC hardware at the cheapest possible prices. Some people still want to protect the BTC network, even if they take a slight loss or ROI isn't certain, and I hope to give them a scam free/high value sales outlet to at least explore mining at fractional risk.
If someone only has $70 to spend on ASIC hardware, I'd like to think that if they're dead set on trying out mining, my at-cost (and sometimes below-cost) GB shares are going to give them much more equivalent hashrate (+ UPS backup) then the equivalent number of USB thumbs...as long as they have the patience to wait a little while.
I hold BTC myself but it's a bit boring, so I do allocate a big chunk of my BTC investments into what I see are the strongest ASIC pre-order deals across the industry, at the best values I can get for our Democratic at-cost Miners Cooperative.