Same here... I'm targetting the services industry rather than mining or trading; hoping to get a few more games etc online
Are you guys not doing it because of the initial cost for building GPU rigs or because of the looming threat of ASIC? I made my first two rigs last month, one with four 7950s and one with two 5970s. They've been pumping out about 4gh/s and I've made about 4 BTC. Subtract the cost of electricity and one of the 7950s has paid for itself already. I also didn't have all the cards up and running on the same day, more like a week in between the first and last two 7950s. I expect this month to be a little better.
While it's certainly not the most cost effective option, my rig with four 7950s cost around $1600 and is hashing at 2.5Gh/s. This certainly beats buying a grossly inflated "queue" unit from someone that may or may not end up shipping. And honestly, my end state was just to test out bitcoin and have my equipment pay for itself. Nothing like getting "free" video cards while you're at work.