What about bitcoin? Who expects Jo Public to understand crypto currencies at all? Do you need to know how a car works to drive in one? What about when you get sick and go to hospital - will you only take medicine you have researched and 'understand the workings of'?
We trust 'expert opinion' and jump into the unknown. That is human nature.
In the real world we are all using instinct and intuition to make decisions. Understanding of something completely is very rare - even machines.
My instinct says eMunie is going to be very big because I have tested it many times and watched Fuserleer interacting with his team of beta testers in their shoutbox. They have a real community now - they know names and skype etc - they are friends. That is something NXT does not have. Who cares about BCNext or CFB as people? Who knows them? Dan Hughes has many friends who will help him, because they know him. It is beyond self-interest for them now. It is their collective mission to finish and promote emunie.
There is good stuff going on here, but eMunie is a bigger threat than many of you know. I hope both can coexist.
You do not need to invest in bitcoin in order to make advantage of it. As an example, if i buy some bitcoin to send to my family "back home" and then they sell the bitcoin to buy food, we have all used bitcoin but none of us have "invested" in it per say.