Well since their tasks are limited to fund management, I think we need another hand or group who will take suggestions or come up with long term targeted strategies for marketing and then execute..
I agree. What role can you play in this initiative?
I am suggesting this from an experience perspective and what is likely to work, case in point Mastercoin: they barely had a functioning prototype, but they were able to come up with a marketing strategy, hire professional marketing agency to get through to the right channels... I would say their campaigns has been widely successful even though 8 months later they are yet to have complete dec exchange
Mastercoin's "marketing" writes cheques for Mastercoin that Mastercoin could not (and still can not) cash, and now Mastercoin is paying a price (in loss of interest, missed expectations, etc.). I don't think Nxt needs to go down that route. We already are, anyway, by promoting many features that are not yet finished, or even fully designed.
Any marketing plan that may be developed for Nxt MUST depend on plans that are already in place for technical development. We will succeed by marketing what exists; not that which cannot accountably be delivered.
The other "scapegoat issue" here is that Nxt is riding on Bitcoin's coattails, and Bitcoin is riding on a very limited level of awareness in the global community. Take 7billion people in the world, and then assume (under the best possible circumstances) that a few hundred thousand people actually understand and use Bitcoin (there are millions of addresses in use, but it's impossible to calculate a number of users from that figure. Anecdotally: I work in a dedicated high-tech IT environment, and almost NOBODY knows anything beyond "Bitcoin is some kind of internet money, right?"). Any digital currency aside from Bitcoin has its "audience pool" limited to people who already understand and appreciate the principles of cryptocurrency.
Right off the bat, the "reach" of Nxt is VERY small. In order to increase it, we have to join the fight that Bitcoin is waging, which is educating the general public on the principles and benefits of cryptocurrencies and cryptoplatforms.
So what does that leave? IMHO:
- communicating Nxt's features to the existing crypto community for the purpose of:
- attracting developers and testers to assist with existing activity
- increasing adoption of existing (live, not testnet) features
- providing alternative platforms for "Bitcoin 2.0" development
We can't promote a new client until we have a new client. Offspring is the only one I would be proud to promote right now as a "ready to go" client. I would also proudly promote wesley's client WITH the caveat that it's still in development AND operating on a testnet -- but that fact alone is enough to make people want to wait. The only thing worse than a lack of "call to action" is a call to action that does not deliver ("come and try this new feature! .... but download this first... and then log into a test network.. and then register on this forum and ask for test coins.... and then don't be surprised when the testnet is reset and your coins disappear... and also watch out for bugs..." etc.)
Maybe someone with the free time, experience and drive can at least do something.
Find that someone, and we can begin. Otherwise it's just an endless game of blame and scapegoating.
The PROBLEM is
lack of dedicated resources.
go go nxt !!!