There are many merchants and local businesses that accept bitcoin as a payment form.
https://99bitcoins.com/who-accepts-bitcoins-payment-companies-stores-take-bitcoins/
Also here in coinmap.org you can find the map and see which company near you accepts bitcoin.
I am sure that many merchant will come accepting bitcoin as payment. Merchant must be want to take advantages on rising cryptocurrency and if government regulation issued, i am believe it will great for bitcoin and crypto
I think you are earning great profit out of your investment and trading on crpytocurrency the reason you can say that but I think it is different from these merchant, vendors or store owners.
My mother owns a small store and it is great since you can get small profits out of it and you can make your store bigger and bigger slowly. Owners save their money in order to be used for their family and the improvement of their business. Saying that, think of it, how would these merchants or owners save their money with Bitcoin having a declines every now and then? They are different from these investors and traders that can wait for the price to pump, they will have some emergencies and they will be needing money quickly and cryptos will not help them.