And depending on the limitation, i would classify it as predatory behavior. For example, there are few ISP which advertise their internet with claim unlimited usage but also do one of these,
1. Very strict data caps/FUP[1] before your speed is slowed down significantly. In my country, i've seen few ISP which offer 50 Mbps with only 300GB monthly FUP. Even comcast (one of ISP in USA) has 1.2TB limit and then offer actual unlimited plan[2].
1.2 terabyte is alot for a single day. a DVD-R disc is about 5GB right? that's like downloading over 200 DVD movies or something in a single day. i'd say 99% of people don't have that type of need. shouldn't have that type of need and if they do then they're on the wrong plan. but if they do offer a truely unlimited plan as you say then that's what that is for i guess.
As stated on news source i mentioned, it's 1.2TB per month. While it's still sufficient for many people or contribute to Bitcoin network by running full node while allowing incoming connection, it's definitely not true unlimited. And 1.2TB isn't a lot when it's used by family for zoom meeting and video streaming on almost daily basis with HD or higher resolution. For reference, since 2021 (when COVID happen and people work/study from home) there are 14% customer who use more than 1TB/month[1].
2. Threaten to terminate their service for customer who use lots of data[3].
Homeboy downloaded about 18TB of data in one month and wonders why they threatened to cut him off. One mnth. 18 terabytes. you do the math. equals other people can't use their internet service because homeboy is downloading Linux ISO images like crazy. probably trying to sell them.
Example i mentioned is definitely extreme case. But since we're talking about 18TB, i would speculate he just collect every Linux ISO which is exist on internet. And i've seen few people
claim they receive similar threat when they exceed 2TB of internet usage.
3. Attempt to throttle VPN and Torrent[5] connection.
personal internet service is not really meant to do things like share torrents. lets say Joe tries to run bittorrent 24/7, then people all over the globe are going to be hitting him up for pieces of files. so what just happened is all those people became non-paying customers of Joe's ISP. they don't like that.
I agree running bittorent 24/7 is a somehow extreme for home user. But those throttle also apply when you download files with bittorrent protocol. And as reminder, there's etiquette to have at least 1.0 or 1:1 ratio (e.g. if you download 1GB, you should also upload 1GB)[2], although some people say 0.5 ratio is acceptable.
unlimited is only unlimited to the extent that you don't cause a problem with other paying customers or the ISP thinks you might be. then you're not on unlimited anymore.
Which IMO isn't true unlimited or isn't what customer expect when they see term "unlimited" on their advertising.
It's not only about BRC-20 which is usually under 1kb, people are inscribing much bigger files (
https://www.ord.io/?contentType=video) at the moment for no apparent reason. I've almost never seen someone storing their NFT's collection files on Ethereum, but ORD community seems to encourage doing that on bitcoin and consider it innovative.
Both of them could be stored elsewhere. But i'd say BRC-20 is worse since it create many TX and UTXO.
I've seen one of the communities celebrate inscribing some of their used node_module packages on bitcoin a few hours ago.
Do you mind sharing the link?
[1]
https://arstechnica.com/information-technology/2021/02/internet-use-soared-throughout-2020-helping-isps-cash-in-on-data-caps/[2]
https://www.pcmag.com/how-to/how-to-use-bittorrent