It is considered "scammy" to create impostor accounts, Vod created at least 3 of them (Official PICISI, Offical PICISI, and Pickissy). It is considered a 'scam' to used such impostor accounts to give people the impression that they speak for the person or entity being misrepresented -- Vod has done both.
If someone created an account 'Official Theymos' it would be considered 'scammy', if they then used the account to give others the impression that they speak for 'Theymos' or for 'bitcointalk.org' it would be considered misrepresentation EVEN if they later created a website called 'theofficialbitcointalk.org'.
The simple fact is it would be misbehavior because it would misrepresent the truth and seek to deceive the innocent.
Vod's misbehaviors is currently being discussed with numerous levels of authority on this site and outside of this site.