Thanks for the extensive answer, Colin!
To be totally transparent, I was hoping this thread may fade away, as it was launched accidentally and not in the manner that was intended (we had a mix-up on the to-do list and Sherry went ahead and posted this announcement prematurely). After the proper one was up, I was going to pull in the questions received on this thread and ensure they were answered.
Ok I don't think it will be a great problem, you can then just link this PRE-ANN thread in the actual one.
One thing I wonder about is, what will be the terms of the ICO? Is it a first-come, first serve with fixed price? (in which case people like me would need to start allocating funds much earlier). If so, what is the price? Or will the tokens simply be distributed proportionally to the amount of money someone invested? In that case, do you count the price at the day of investing (e.g. 1 BTC = $2500 on day 1) or on the final day, when the price may be different? (e.g. the same BTC may only be $2000 or even $3000 on 27th July). You should announce these things
before the ICO starts, so people can accumulate funds early if necessary.
2. Users will be able to spend DSTs on advertising / promotion (it will drive the Adwords-like, but open and unobtrusive ad platform). Opening up different types of features and ability to customize the system is a great idea, and one we can definitely refine further and incorporate into the road map in more detail - we'd love any thoughts that you have. We have some early ideas about customizations that could be offered - more on the visual side and ability to activate different personalization options. There's also a great opportunity around data and ability to mine it for insight.
3. At this stage, we see that the revenue / incentives will be primarily on the advertiser side. They will pay for the opportunity to be discovered 'outside' of the natural results. These fees can be directed to reward the nodes. The key to launch the project is to get consumer usage first, which is why we're launching it as more of a search tool that will direct people to existing indexes (ex. Google, DuckDuckGo, Twitter, Facebook, etc.). Once we have usage and can start collecting data, we'll be in a much better position to architect the interface (we're thinking it won't be in the traditional '10 blue links' format) and index / relevance model.
Ok I don't quite get these points ... the network is running decentralized between nodes, right? Why would I run a node? Do I have any advantage from it? It costs money (or resources in general) to run a reliable node.
As a user, I would rather pay to NOT have advertisements, lol. There are enough search engines that don't have ads, and also there are ad blockers ... I would rather expect to be
paid for looking at advertisements, seriously.
I'm not quite sure how this business model will work? Also, who will the advertisers pay money to? To your company? Or the node operators and users of the network.
Thirdly, how do you want to make people switch their search engine? Are there any distinctive features that your product will offer, compared to, say, DuckDuckGo? I'm not quite sure what you mean by "search tool". Every search engine is a search tool for me.
Also I've been quite accustomed to the way I am searching, I'm not sure I would be interested in a way to "customize" the interface or so ... or even pay money for it?! Most people just want something that works. And if you're ultra-fancy you can even have Google "themes" or such stuff. The problem with customizing the interface itself that I see is that it also requires you to change your workflow. So it will be essentially the Emacs of search engines, that only a few nerds are using.
The most important
feature that today's search engines have, IMO, is that they are
simple, and they all work the same.
So to make this clear, I'm not trying to be negative, but I'm asking the questions that are critical to me, in order to understand if I like your concept or not.