The difficulty for newly promoted teams is that they can't get what they need - which is a decent English premier league player who has a proven history in the English premier league... those sorts of players are generally too expensive, and unwilling to move to a 'lesser' team. This is why we often see rich newly promoted teams buying expensive foreign players who are unproven here. It's a gamble, but it's the only way they can get good players in... find someone who looks good, who has a proven record in a different league in a different country... and then just hope they fit in here.