I disagree. I know that domain name is an important factor op, but the best asset for a gambling startup is its marketing ability in my opinion followed by low margins and house edge and great customer support.
Sites like Sportsbet.io have managed to draw in many customers thanks to their signature campaign on bitcointalk which is why many startups like Mintdice, Wolf.bet etc are following its lead in order to attract traffic. In my opinion, this is the best method of attracting gamblers to crypto gambling sites.
You may disagree but statistics also disagrees with you. Again, how can you talk about the importance of marketing and still play down on the importance of quality domain name? Are you aware that 70% of people who clicks on your signature adverts never signup straightaway? Some of them memorized the domain name to come back later and signup. This is where quality, memorable, .com domain name plays a key role in your marketing. If you mess it up, you will be losing out of returning customers.
Even
Sportsbet.io knows quite well they are missing out greatly from the lack of .com version of their name. They are simply stuck with the bone in their throat. They are doing quite well, no doubt about that. But not nearly as well as they'd have been doing with the .com. I wish Stunna could come here and explain to you guys how acquiring
Stake.com domain name helped improved their marketing efforts, and skyrocket the platform.
True, domains are definitely a nice-to-have, but are they really as important as you claim?
Your research regarding .com domains etc. are not surprising, and we know that the more premium the domain, the better it is for marketing in general. However, factoring in opportunity cost especially for gambling startups, is it really worth having a premium domain that costs thousands of dollars because of a few keywords at a cost of more marketing and/or a higher bankroll?
That's just my two cents. It's obviously different for bigger sites with an already established customer base that wants to expand, like PD/stake.