A domain name builds your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.
Make no mistake about it, the internet is a .com world. If your domain name is anything outside .com, you are simply wasting your valuable marketing resources. It is not by chance that some of the biggest and most successful Gambling sites in the world, and on this forum, are on .com domain names. Anything outside .com is a pure waste of time and resources.
Ask Edward Craven, Stunna, and their co-founders how much they acquired Stake.com domain name. I'd be surprised if they spent anything less than a million USD on the name. You think they are stupid? Certainly not. On the contrary, they are among the smartest investors who understands what it takes to succeed in this crowded ecosystem.
Till this day, Sportsbet.io still loose significant amount of traffic to their .com counterpart, and would have been far bigger than what they are today if they had acquired the Sportsbet.com.
Casinos with great category specific domain names such as FortuneJack.com will always control the largest market share. The rest who operates on junk names are either wasting their times or losing out from great market opportunities.
You don't settle for a domain name because you like it. Settle for a domain name that your potential customers could easily identify with. And there is no better domain extension than .com, not even close, as you can see from the chart below.
Breakdown of Domain Extension for Startups in 2019
When considering domain name values there are many factors to consider. Domain names that are short, category defining, and meaningful are the most valuable. Even if your domain is meaningful but lack the .com extension, it is still as bad as meaningless domains. Make out a budget to acquire a premium domain name because your best marketing material for your gambling business is your domain name. That's what your potential customers would have to remember and deal with, most of the times. So, choose wisely!
Contact me for a Chance to Own any of the Domain Names on my Signature
I can also help you choose a quality domain name for your gaming business. Don't make the mistakes others made. Make sure you settle for the best domain name that will give you the win and save you thousands in advertising dollars.