What is PD Pro going to be?
A completely new dice experience coming soon! Can't share any details yet, will be out soon enough.
Is this in response to Just-Dice competition?
The initial plans for a redesign came to fruition before j-d launched. Quite frankly I wasn't 100% satisfied with our initial final website, it was lacking in many features which should be core to any gambling site. We've broken down our upgrades into a "tick-tock" model, new PrimeDice will come out and we will phase out the old PrimeDice as PD1 is not nearly as great in any regard. Within the coming weeks after that we'll be working in small new features, within a month hopefully an additional big feature. Our aim right now is to complete a small amount of back-end work that needs to be done, put on final touches and test.
We want to put more emphasis on testing this time around as PD1 was initially mired by major issues which hampered the experiences for our bettors such as the slow roll speeds people experienced on and off for the first few weeks. I want to say that we will launch this within a week, it is easily possible but I want to ensure that it is perfect. That being said it will launch when it meets our standards. We're also looking to give more back to the community which we had initially intended, there will be a variety of giveaways/competitions for both gamblers and non-gamblers in the coming months. One of the ways we want to do this is by bringing back our btc bonuses through some sort of faucet specific to each account that can't be abused by bots. Can't promise that this will be present in the first iteration.
Going back to your question though, we're hoping to keep pushing and raise the bar. Dooglus has done an incredible job especially when you take into account that j-d has only been around a bit over a month and the fact that he's more or less a one man team not counting his investors. I wouldn't be entirely surprised if j-d encouraged SD to sell so unexpectedly, can only speculate there.
That being said we're looking to hit the ground running and keep up the pace. The online gambling market, bitcoin or fiat, is a very young industry and the opportunity for individuals to have significant autonomy in defining it will not last and thus we're going to work our hardest to achieve this. I see bitcoins becoming massive within the coming years and we're looking to solidify a position as one of the top bitcoin gambling sites before the market becomes saturated.
Edit: Unrelated but if anyone is highly skilled in php please shoot me a PM, we're looking for an addition to our dev team for other projects, Jquery is a plus.