When news began to appear about companies investing in BTC, I wondered how long it would take them to start profiting from their investment - and that the price of BTC would depend on when they start emptying their bags. This is of course good for them, but bad for the overall image that is being sent to the public that BTC is just a profit-making tool. The company in question has obviously entered the game to profit, the market is open, and we have nothing to complain about - at least they didn't try to sell us a story about how they sell their BTC because they are worried about the devastating effect that mining has on the environment.
This is a reality to be accepted and this is just the first round in a series of many yet to follow - they will milk BTC to the last drop, there is no doubt at all. Little people have the only power in their numbers, and if each of us bought at least $100 worth of BTC each month, we might leave them less room to maneuver.
I do understand devastating effects of bitcoin mining, what I do not understand is someone who was sooooo in love with bitcoin just a month ago that they start to accept bitcoin for their company and even spend 1.5 billion dollars on bitcoin, then a month later they care about trees, dude was electric car company owner and even has a solar panel company as well, which is why I do not think that it makes no sense to me at all why he would realize it now, that should be the number one thing he checked.
In any case Ruffer did something fair and I am fine with that, dudes just wanted something that would be profitable and they found it, invested, and then made some money on it, that makes sense and I am fine with that. At the end of the day we all do the same but with a much smaller capital, isn't the whole point for many people just to make profit?