Yeah it's a short term pump and dump, the value would be the highest right after the ICO and then it'll perpetually drop until one day it's a proper zero
They promised to keep the price above 1 dollar since it's baked by real asset, So it will be their responsibility to work on increasing their token value in the market. They also said only small amount kepler token sold with high bonus and that huge amount will be sold for big investor during ICO sale will less bonus. I hope they will not change their mind when after ICO end and reply by classic answer "we are focusing on building our platform, We can't comment on the price".
Yes, we will do everything in our power to increase the value of KEP Token. In fact, we now have added a coin burn feature, wherein we will burn all unsold tokens after ICO.