Currently this issue belongs to a class: "those who tell don't know, those who know don't tell". Seems like there is a significant activity and money-making opportunity to produce decent hardware dedicated to scrypt() hashing.
There are however some easy points that allow to easily discover the people who write with no actual knowledge:
1) mentions of DRAM and various DRAM interfacing technologies like DDR, but no mention of eDRAM (embedded DRAM)
http://en.wikipedia.org/wiki/EDRAM2) use of "cache memory" as a supposed requirement of an efficient scrypt() implementation.
Point (1) is somewhat excusable because this technology may be somewhat hidden in the layers of complexity by the ASIC design tools.
Point (2) is a symptom of somebody who likely has no grasp of logic design whatsoever and cannot distinguish between cache tags and cache lines.
Can anyone with longer experience with Bitcoin ecosystem post his guess as to how long did ArtForz mine on the GPUs in private before there were first open-source implementations of the GPU mining? This would be relevant for comparison purposes.
Obviously this is bitcointalk.org; so there is a 3rd class of people: those who know, but intentionally spread disinformation to gain some future advantage.