Wow that was really fast!!! This means the ICO is going to be a succes too!
They don't have a unique project but they have a unique feature (one kyc and using it on all projects exchanges) drawing people to it.
So probably their ico perform well too.
i am getting ready for the main sale. like you said, it has just a plain feature, brought up in the right time where kyc is nowadays needed, thus hitting the jackpot/bullseye of every investor
How about the price per token during ico, will it be a lot more than the pre-sale, is it still worth investing during ico?