we already see blockstream rebranding things..
'its no longer blocksize, but blockweight'
'its no longer blockheight that matters but chainwork'
'its no longer satoshi-qt, but blockstream-core'
things i think that will NATURALLY change
is when people measure their holdings in 'bits' (100sats)
things that should change to avoid confusion
if we call a 'wallet' a 'keychain'/'keyring' (you know the thing in your pocket that holds your [door] keys together)
i think once 'bits' become common place people can understand the difference between
Bitcoin (consensus protocol network)
bitcoin (the currency)
i know people try to use 'btc' for the currency and bitcoin for the network. but some terminology should change either naturally through time due to laymen using it. or by us actively thinking about the words we use and the imagery it conjures up when talking commonly to people. to help make describing it less of a headache
Topic: Should we ReBrand Bitcoin? - page 6. (Read 5144 times)
Do you think Bitcoin needs some Rebranding?
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss.
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss.
No. Bitcoin network effect is too big, the brand is strong enough to keep growing. Bitcoin sounds cool, it's short and sharp, the logo is also good.
Internet had bad reputation at the begining too, it means nothing. All cutting edge technology that poses problems to the status quo will get bad reputation no matter what you do about it.
Do you think Bitcoin needs some Rebranding?
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss.
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss.
Jump to: