It's cyclical, remember John Mcafee? he was one of these so called crypto influencer and even commands $100k per tweet about shitcoins way back in 2017. And now maybe we don't hear from him anymore, but the rule of the game doesn't change. They are going to shill, that's their job.
And for us crypto enthusiast, we should be always be careful on who to follow, on who we believed, otherwise we are going to get REKT here. Let them shill whatever they want, it's really up to us, use our common sense and think many times before buying any shitcoins those influencers are promoting or advertising specially in Twitter.
Marketing ruthlessness can destroy the crypto ecosystem, including what you say about McAfee. He is someone who is paid to do a tweet on twitter. Then the developer of the crypto project who will do a public sale, uses the tweet as a weapon that he has won the trust of people who are well known in the world
I would call this really disgusting junk marketing, namely by buying false trusts.
the artist will not be held responsible when the project that endorsed him fails