I am personally a fan of sportsbet.io and that means if they sponsor Watford then I love Watford, if they sponsor Southampton then I support Southampton, if they decide to switch it and support another team then I would support that team, it doesn't matter who they sponsor, it could be from another league, it could be another place, all in all I would always support every single situation and that would be much better for me.
I would be even more in love with idea of them sponsoring somewhere else as well, I mean do not leave Southampton, but support a smaller league stuff so I can afford to get the jersey at least, Southampton one is too expensive, jersey is still doable but shipping costs twice as much as the jersey for me
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That is exactly what I am doing as well. I will always support teams that have crypto sponsorship, doesn't really matter the company neither, but sportsbet.io is a bit more involved with us so I like them a lot more than others. For example I have never used crypto.com in my entire life, and neither will I ever use it, but whenever I see their brand somewhere, it makes me very happy because it means that crypto is reaching to new places.
Bigger happiness with sportsbet.io of course because not only it is crypto related casino, but also they are the place that I wager nearly all my sports betting as well, so it's like "my" company is getting advertisement, I feel like there is a self-involvement going on when there isn't one.
Never really had any English team I supported but I definitely did have clubs I disliked and that's Chelsea, City, United (because they spent to win). Barca of course, my own club, started to try that route to copy Real our own superstar spender club in La Liga, and ourselves became spenders so I found a way to hate my own club while supporting it.
I've never had a brand that I loved sponsor a football club I love, usually for the ones I know it is the other way around.
People who supported Barca knew about Unicef, people who supported United knew about Chevrolet, and I bet you people who support Southampton, Watford before that, Arsenal, Sao Paolo. I don't think Barca got more supporters from Unicef or United from Chevrolet but I bet you those brands got more customers from those clubs.
That's how I always see it work anyway.
But as you say, all this helps crypto in the long term, and I'm proud to be using a crypto sports gaming book that goes above and beyond the rest.