How can they post a photo of the actual Lamborghini if the winner has the option between taking the car or taking the bitcoins? They provided the participants with the make and model of the Lamborghini, so you can just Google it to see how it would look. (Obviously the color might be different to whatever you Googled, but I reckon if you chose the option to take the car, then you can chose the color too)
Freebitco.in has had two Lamborghini lucky draws already and both winners opted for the bitcoins. I think taking the car, just adds more complexities and they do not want to deal with that. (Why wait for shipping / Paying additional taxes, if you can just take the bitcoins and buy it yourself..in your own country... or better yet.. buy a less expensive car and use the balance for something else.)