https://www.espncricinfo.com/story/icc-eyes-4-billion-plus-media-rights-money-for-indian-market-1330536
ICC eyes $4 billion-plus media rights money for Indian market
I think that this figure is a bit too optimistic one from the ICC. They are thinking that the IPL was sold for $6 billion (for 5 year period) and therefore they can sell their rights for $4 billion, since it covers 8-year period. But IPL involves far more matches when compared to the ICC tournaments, and another fact is that matches involving India are not very numerous in world cups. On top of all this, some of the Indian media companies are not very happy with the lack of transparency in the bidding process.
I wonder what their expectation are from other markets, I know it won't be much.
On another note, it looks like a new form of colonization to me. Squeeze every penny from a poor country and then subsidize rich countries including associates, after that do virtue signaling all day long that BCCI is ruining the game.