Actually I would disagree when you claim that women's cricket is not very popular. As we have seen with W100 and WBBL, the viewership figures for the women's tournaments were comparable with that of the men's league. Even in South Asian countries such as India, popularity of women's cricket is on the rise. In fact, one of the reasons why the BCCI was not interested in the WIPL was due to concerns that a women's league may poach some of the viewers from the main league (the excuse they gave was that there are not enough players available in India, which is a big lie).
In the male dominating world, where male hesitate to report the female boss. There is so much discrimination and people do not accept the female crickets. Mostly they keep on making fun of them.