I personally believe that the target market of Bitcoin are the millenials. It is because they are the ones who doesn't resist change and advancement. They will most likely adapt Bitcoin especially if it is helping them.
The millennial obviously have an upper advantage anyway, with the fact that they reached their adulthood in the jet age. The old cargos are just living borrowed time presently and they are still so much in the past while just living in the present, since it is always going to be hard for them to easily adapt to the strong change in technology.
Additionally the target market is somehow still restricted to those who have access to the internet easily, since without that, you are in total darkness from the digital world.
Well apparently yes because here in my country the majority of people knows bitcoin is in the young age between of 15 years old up to 28 years old. Some people that are in their 30s have just a limited knowledge about this. No wonder the age bracket of it is the one young ones that's use their time in computer especially in internet. Their interest heightened as they're more exposed to new technology so we can somehow concluded that at least 60% of bitcoin users are millenials.
Those in their 30s are still a bit young not to at least still be able to adapt to the present digital age. I understand that the younger generations these days have totally turned digital with the traditional age being discarded. Nevertheless, I believe those who may not really be opportune that much, to have a feel would be those in their 50s and above as it would take them a lot to blend in with the digital age.
In fact, there is no target market as everyone all over the world is entitled to it. If we are referring to target market, then that means it is meant to some specific people who will benefit the most from whatever it is which in this case cryptocurrency.
Yes, those who are technologically vast and are used to the internet will always find easy than those who are not or those who do not even have access, so in a way, we may say anyone who loves the idea of decentralization and have access to the internet is a target market.