show me one decent tech startup that declared a date to end of funding
Ethereum, counterparty, NXT, Maidsafe etc etc etc. I would increase the percentage of coins kept for the project (besides for the devs) and AS INTEREST grows in the project, i.e. demand, so will the price increase since the supply will be limited. Right now you basically offer unlimited supply+ some previous buyers sell (many times lower than you) and this holds down a healthy supply and demand curve. Ending the ICO will mean that supply becomes limited and since the project progresses, value should increase as not many previous holders will sell anymore + new comers will create demand that with less supply will translate to better value.
but the project won't necessarily have the luxury of not spending the tokens before they reach the moon. we'll adjust the premine (and maybe other settings) in the future when it becomes more relevant
That's why i suggest that you increase the project's share and differentiate between this and your personal coin holdings. for example if the "project" keeps 20% of the final number in an audit-able and transparent fashion it should have sufficient funding for some time and especially if the ETH like scenario plays out-:the ETH foundation now has funding for 5 years. All from the 42 days pre sale. from 14 cents to 11 dollars (no touring complete ofcourse...). If they were continue to sell for 2 years the value would still be 14 cents.