I also think that a lot of you old timers mis-estimate the time and effort it takes for a noobie to bootstrap. It goes something like this:
1. Read about it, overcome the negative stigma that comes with SR, gambling, etc.
2. Make a small investment using bitinstant (edit: or direct person 2 person, etc)
3. Learn a ton about the banking system, chargebacks, how FED creates $.
4. Ask all the noobie questions "why can't someone just [print more bitcoins, steal your wallet, turn off the network, make it illegal]". What's it backed by anyway? :-)
5. Read enough about it to stress about all the scammers hacked wallets and failed exchanges, etc.
6. Start the KYC process with an exchange that has about 5000 totally obscure and difficult to use ways to deposit money.
7. Tortuously move small chunks of fiat into the exchange
8. start buying
9. freak out about failed exchanges, possibility of USB stick failure, etc
10. start looking at paper/brain wallets
11. Get your head around the idea of actually holding your own money somewhere
12. Create isolated new install VM to make a paper wallet. You can't outsource this to some client-side web script (if you really want a secure wallet)!
13. TEST the paper wallet concept (requires an entire blockchain sync from scratch).
14. KYC finally comes through!
15. DAMMIT price has doubled :-)
This was my path anyway...
For HNWIs its got to happen with both them AND their advisor (who's gonna do all the work).
So people who might have gotten interested in bitcoin during the Euro financial uncertainty may just now be starting to move from a few hundred BTC trial investment to an actual acquisition strategy.
This PLUS way less information available in Chinese, way fewer people to help you, etc. They are at a far less advanced stage ecosystem-wise, though they are getting the news hype a little so it's not exactly like a few years ago in the English-language space, but similar in that there are many hindrances to the casual entrant - even more than the already difficult process for an English speaker.