After we have battled the pandemic and not gone extinct, survived the great toilet paper shortage, and managed to survive without cooking oil, surprisingly we here in Europe haven't yet frozen to death, we have been able to avoid eating our pet hamsters, managed to survive another wood, lumber and coal shortage, seems like even the egg crisis will go away and despite the fears of bankruptcy and recessions the EU economy is still growing (inflationary adjusted), how could one that has witnessed all this fearmongering and all the experts predicting a billion crises feel?
If that's not recession, then I don't know what is. Iphone is simply the best electronic device that everyone wants to buy but somehow people can't do that. That's because they have to pay for their rent, food, water etc and there isn't any money left to buy an iphone.
Look from all angles:
https://ycharts.com/companies/AAPL/revenues- it went down 5% compared to 2021 but it's still 5% bigger than 2020 and 30% compared to 2019.
Leaving aside the lockdowns in China, there have been already signs immediately after the launch of the 14 that a lot of users will simply not upgrade just for that, iPhones are optimized to run easily and no 13 users are experiencing any hiccups so a lot of them are deciding to upgrade less frequently, my father is still happy with his first one, an xs and doesn't plan on ever changing it unless it breaks.
Apple will need to adjust its business model, this is not 2014 anymore when you could double specs in two years.