Currently, the majority of TV broadcast, Video on Demand (VoD) and Over the Top (OTT) content is still presented to viewers as a one-way experience despite audience demand for more ways to engage. Additionally, the rating and measurement systems that enable content providers to gain data insights and generate better content for their audience remain limited. iPowow supports the evolution of the entire media ecosystem with its HIT Protocol by empowering viewers with more ways to engage while simultaneously driving results for brands and content providers.HIT Tokens are the in-ecosystem currency that viewers earn by engaging with their favorite shows. When viewers accumulate HIT tokens in their accounts, they can use them to purchase digital goods, physical goods, content, and services. HIT tokens offer a much needed avenue for viewers to earn compensation for their contributions to the media ecosystem. By incentivizing increased involvement with economic rewards, the HIT Protocol is also able to support content providers with improved data insights based on consumer behaviors.
Who is the HIT Protocol Team?
Gavin Douglas, Chief Executive Officer and Co-Founder - Gavin is a multi-award winning media producer and TV format developer with over 20 years of experience. As the CEO of iPowow, Gavin has driven the business deals and the production of over 100 broadcast television + streaming video projects that link linear storytelling with real-time interactive technology, offering a unique perspective important to bridging blockchain technology and the media ecosystem. Gavin has overseen iPowow’s growth across both linear television and streaming video by negotiating and signing production deals with clients including ESPN, NBC, ABC, Fox Sports, CNBC, CNN, Red Bull, Discovery and Disney. Prior to iPowow, Gavin had written, produced, directed or edited more than 30 television series around the world, including “BBC Top Gear,” “MasterChef,” “So You Think You Can Dance,” “Big Brother” and “MythBusters.”
Christine Gardiner, Chief Financial Officer and Co-Founder - Christine is responsible for the day-to-day financial and human resource management of iPowow. Christine is a Certified Public Accountant in the State of California and began her finance career at Price Waterhouse in San Francisco. She has held various finance positions at large technology firms, including Raychem and Novell. She worked for her first early stage company when she was the Corporate Controller of OmniCell Technologies and held the position of CFO of Connectix Corporation when it was acquired by Microsoft.
Mathieu Lohier, VP Engineering - Mathieu is a full stack engineer with extensive experience architecting and leading state of the art development, high volume applications, and scalable platforms. Before joining iPowow, Mathieu co-led the development and rollout of a nation-wide, wireless broadband network in Australia as well as the development of high-profile enterprise-wide applications for NTT Docomo.
Robert Simpson, Chief Strategy Officer - Robert is an experienced executive producer and product manager with an established record of media format innovation and a strategic vision for creating industry-defining partnerships on television, eSports, and online platforms. During his career, Robert has developed and executed brand strategies, events, athlete programs, media products and partnerships for clients that include Blizzard Entertainment, Red Bull Media House, NVIDIA, Walmart, Twitch and Honda.
Colin Hornett, Chief Creative Officer - Having overseen the development of the digital multimedia department at the Miss Universe Organization for NBC, where he directed and produced the first webcast in the 60-year history of Miss Universe. Colin joined iPowow as an experienced executive producer with a track record of generating record-breaking audiences. Colin spent his late teens as a professional snowboarder before becoming a lawyer, writer/journalist, producer, photographer and, eventually, a specialist in interactive storytelling and viewer engagement. He has more than a decade of experience producing and directing commercials, documentaries and short films all over the planet for companies large and small.
Where do I get the most up-to-date information?
Medium:
https://medium.com/@HitProtocolTelegram:
https://t.me/joinchat/GbhICkzlix0FAiTlQIzufAReddit:
https://www.reddit.com/r/HITPROTOCOLTwitter:
https://twitter.com/HitProtocol