Storj coin is targeting cloud storage users. Its very early days yet but apparently they've had some commcercial interest to host video content.
Because as a cloud user I don't want my personal data stored by a reputable company, or as a business we don't want our collaborative data stored by a business with whom we have an SLA and whose sole job is the safe storage of data, we want it spread out across random hard drives, right? Or better yet - stored on the hard drives of tens of thousands of computers infected by a botnet, where the destruction of the botnet means the destruction of every redundant copy of my data. Sounds like a great idea!
There's also this: http://nakamotoinstitute.org/mempool/appcoins-are-snake-oil/