The founder comes on, making grand promises, assuring spooked investors that "all is well", and that the uptake of the shares is totally normal and an "organic" part of the lofty vision of the company.
Then, after the spike fails to materialize, and everyone is foaming at the mouth on the penny pumper forums, the 10Q gets filed/released and its exactly the disaster that everyone dreaded - and the price falls to a new low.
Please, continue, this drama-cane has been most satisfactory and I suspect will end up the same way after it runs out of funds.
I agree, this is the year of alt coins. After 99% of them fail (not implying Mastercoin is one of them) by mid next year, new alt coin development will be either a corporate affair (Ethereum) or just outright scams promising the stars/moon, etc..