Because IMO, success in investing is not a zero-sum game where one person's gains come at the expense of another's losses. The crypto market is highly dynamic and can provide opportunities for multiple individuals to profit simultaneously. Besides, different investors have different entry and exit points and investment horizons which means they can experience different levels of success at various times.
Now it's a funny fact that people now store the value of Bitcoin instead of using this alternatively in fiat transactions.
It should be the use and recognize the broader scope of Bitcoin's adoption and the potential benefits it offers beyond just financial gains.