The term use can be understood in many ways.
If I'm trading it am I using it?
If I'm treating it as a long term store of value am I using it?
If I'm getting paid for signature advertising am I using it?
If I'm paying my friends with it am I using it?
If I'm gambling with it am I using it?
If noone is using it am I noone?
Nobody argued about usage, they argued what % of all the transactions are made to actually buy stuff.
And it seems the title was pretty much spot on!
I wonder what Bloomberg is trying to prove here. Let's compare
NASDAQ's Forex Market Overview:
The foreign exchange market is the most actively traded market in the world. More than $5 trillion are traded on average every day. By comparison, this volume exceeds global equities trading volumes by 25 times.
It sounds like Bloomberg is making up a reason why Bitcoin wouldn't be money. They could write a similar article about fiat: "only 4% of economic transactions came from merchants".
And I'm going to open a beer cause this is a one in a thousand post I don't agree even 1.3% with LoyceV.
The example you gave is internal trade on the stock market, just like our bitcoin/altcoin exchanges.
The article is talking about 1.3% of the tx ON the blockchain being from consumers to merchants.
Let's do this the other way around.
Let's say that customer to merchant transactions are only 1.3% of all money transfer in the world, cards, wires,pp.
What would the rest of 98.7% be?
Personal transactions for relatives? Sending money to the stock market? (lols) Deposits? Sending money to your safe?