What you have seen are those BS riding project that only wanted to fool people and trying to go with the hype longing to have stupid and newbie investors that will enter their project .
we have been seeing this kind in many years , from ICO then IEO, then comes NFTs, Memes , swapping ? how many of these we need to see for us to understand that scammers are all around specially new projects.
I believe crypto investors are intelligent and though not all of them are not tech savy. But to convince an investor about investing in an AI coin requires that the project team come up with an idea, technology and product. It's still expensive to do for a scam group. It is not like a meme project where you just create a token and offer high yields through farming and providing liquidity. What most of these AI projects are doing right now is working with data, oracle, cloud computing, decentralized storage and calling themselves AI to get investors attention.
That is not always true, there are so many people who are technologically illiterate and they ask for others to help them with their bitcoin investment. It is clear that not all of bitcoin investors are capable of understanding what AI is all about, I mean even the whole world do not properly understand that AI is not AI , it has never been AI, because the idea of AI is that it would "think" for itself, whereas the ones we have are machine learning, something you put data in, and it can pull from that data and give a response to you, and not something that could think for itself without getting the data for it, if you ask the current AI system a question and it doesn't have data, it will tell you that it doesn't have an answer, and in a real artificial intelligence product, it would be able to discuss about it at least.
The end deal is that, most people do not know much about AI, and they will see that as a hyped buzzword and invest into it, and it has already happened too, many projects with AI in their names got funded even though they were terrible.