With the recent announcements (Yahoo Finance, REEDS jewelers, Expedia, etc.) I can definitely feel the media momentum building surrounding bitcoin. Because the media is simply a tool for the rich, powerful, and well connected, I feel that an even bigger announcement in the media is on the horizon. But this BIG news will be held back and expertly timed, after the wave of new fiat starts building bigger momentum and reaches a crescendo.
So the real question is, what will this game-changing headline be? A Bitcoin ETF going live? A big name like Amazon or even Google getting into bitcoin in a big way? The NY State bitlicenses? Warren Buffett changing his tune and buying bitcoin? (lol, no I don't really see that happening).
Having watched the market's reaction to prior media and exposure events, I'm not so sure that one particular headline is game-changing as much as one event just stands out as the added bucket of water that opens the floodgates - especially when we look at them in retrospect.
Seeing the Expedia, Yahoo, Google news in the week following a noticeable price increase is awesome though. Should help with consolidation and coiling for the next step.