The issue is that most coins drive on speculation for their price. Speculation and hype. Buy the rumor, sell the news.
Investors invest into coins that MIGHT innovate an existing standard, therfor skyrocket the price at some point.
Those are all traits that TOA doesnt have. It doesnt hype, there is not much to speculate since TOA just follows the roadmap as promised and TOA doesnt reinvent stuff but just make real world adaption. Thats why its not interesting for speculation driven investors to put any significant amounts into it. And so the price is always low.
The only next speculation would be the release of the TOAbooking website.
From a real business perspective, TOA does everything right for a longterm existance. even if blockchain should fail, TOA will continue to exist with their business model and thats what they strive for. their approach is down to earth and practical. One example for practicality is the TOA android wallet app. Its quite difficult to put and maintain a blockchain or electrum on a smartphone. What did TOA do? they made an app, that is more like a browser to the existing web wallet. Yes, you can not stake because of that or have it decentralized, but it works. the user wont even realize the difference and profits from a smooth user experience. Its exacly how i would have made it. it guarantees low maintenance efforts and easy use.
Oh, another speculation possibility would be the big travel competition that TOA applied for.