creating their own token may be easy,but developing ang managing it are complicated.
btw related to BFG, I agree with some members above.Why they don't list their BFG in higher exchange again? whereas they ever did signature payment with BTC.
And like you said there are more important things to focus on. That's the main thing that can drive users in the site, not the tokens, tokens are just an accessory and we already have tons of tokens in the market, casino owners don't want to add more.
I have been seeing some new casinos and they are taking advantage of their tokenization, I don't know if at the time they wanted to copy the business model that Betfury has, but this has given a lot to talk about, in the order of things Betfury kept launching the BFG token to an Exchange until the last, however in a recent casino that I have reviewed this week it already has the token launched by Bitmart, and they are listing it, sometimes they can copy certain models but in this case each one handle the market how you think things look best.