Top 50 Instagram and TikTok accounts that are suitable for gambling advertisingIt was a clickbait, right. I want to consider influencer marketing opportunities for gambling projects. The Data40 team collected 3,438 influencers ready to promote gambling. Based on
Gambling/iGaming Instagram Inventory List for Marketing 2023 and
Gambling/iGaming TikTok Inventory List for Marketing 2023, I have compiled the top 50 influencers on Instagram and TikTok. And I have included influencers who create videos on various topics, ranging from entertainment to sports. They may not gamble, but they promote gambling, and the audience here is positive about such advertising.
idx | Name | Platform | Followers |
1 | barstoolsports | TikTok | 27 300 000 |
2 | bleacherreport | Instagram | 20 917 830 |
3 | funnyhoodvidz | Instagram | 17 069 181 |
4 | egorkreed | Instagram | 14 665 056 |
5 | egorkreed | TikTok | 12 500 000 |
6 | loud_victor | Instagram | 11 184 367 |
7 | loud_coringa | TikTok | 8 800 000 |
8 | evtushenko_dima | TikTok | 7 900 000 |
9 | mrstiventc1977 | TikTok | 7 200 000 |
10 | ziilverk | TikTok | 7 200 000 |
11 | jonvlogs | Instagram | 6 406 242 |
12 | rodrigofee2 | Instagram | 4 772 613 |
13 | ivanzolo2004 | TikTok | 3 800 000 |
14 | bruninzor | TikTok | 3 700 000 |
15 | elgato | TikTok | 3 600 000 |
16 | piuzinholl | Instagram | 3 512 900 |
17 | jonvlogs | TikTok | 3 300 000 |
18 | lasapaaaaa | TikTok | 2 800 000 |
19 | stiven.tc | Instagram | 2 780 613 |
20 | dilbliin | TikTok | 2 200 000 |
21 | bingojunkiess | TikTok | 2 200 000 |
22 | evelone1922 | TikTok | 2 100 000 |
23 | slaterkodish | TikTok | 2 000 000 |
24 | rachaxp | Instagram | 1 966 935 |
25 | fluxo_two9 | Instagram | 1 918 052 |
26 | evtushenko_dima | Instagram | 1 797 746 |
27 | alanafloresf | TikTok | 1 700 000 |
28 | tima_maconi | TikTok | 1 700 000 |
29 | kyivstoner | Instagram | 1 663 612 |
30 | paradeevich | TikTok | 1 600 000 |
31 | diegoneira3 | TikTok | 1 500 000 |
32 | eypiedra | TikTok | 1 500 000 |
33 | lopezzjoacoo | Instagram | 1 456 272 |
34 | thenotoriousprankedy | Instagram | 1 430 137 |
35 | kareykadasha | Instagram | 1 339 234 |
36 | elranty | Instagram | 1 301 162 |
37 | westcol | Instagram | 1 269 735 |
38 | calaaaango | Instagram | 1 240 844 |
39 | davoobj | Instagram | 1 184 008 |
40 | gazzettadellosport | Instagram | 1 130 765 |
41 | fluxo_gorilatv | Instagram | 1 111 213 |
42 | davooxeneize | TikTok | 1 100 000 |
43 | gensyxa | TikTok | 1 100 000 |
44 | sport1news | TikTok | 1 100 000 |
45 | neekolul | TikTok | 1 100 000 |
46 | linfnx | Instagram | 1 052 693 |
47 | nsmartynov | Instagram | 1 049 458 |
48 | sharkao | Instagram | 1 047 934 |
49 | dedeof | Instagram | 1 001 195 |
50 | el_ranty | TikTok | 1 000 000 |
Instagram and TikTok bloggers possess an extensive number of subscribers, enabling them to connect with a wide array of users and establish brand recognition. The listed 50 accounts collectively amass 214,269,797 followers. Followers place their trust in influencers and diligently follow their advice and recommendations. Partnering with bloggers presents a valuable opportunity for iGaming projects to attract new users.
barstoolsportsPlatform: TikTok
Followers: 27,300,000
Optimal for: All thing gambling
Barstool Sports, established by Dave Portnoy in 2003, has emerged as a well-liked sports and pop culture media company. Initially starting as a print publication in Boston, it has evolved into a thriving digital media empire, commanding a significant online presence. The distinctive and often irreverent approach taken by Barstool Sports in their coverage of sports and entertainment has garnered them a substantial following.
The company's extensive coverage spans various topics, encompassing professional and college sports, gambling, viral videos, and celebrity gossip. Barstool Sports pushes the boundaries of conventional sports journalism, fearlessly taking risks and addressing sensitive subjects.
With a notable presence on social media platforms like TikTok, Barstool Sports shares condensed and dynamic versions of their content. On their TikTok account, a combination of sports-related videos, comedic skits, and viral clips is presented. There exists a potential customer base of 27,300,000 individuals who hold a positive disposition towards advertising gambling products.
bleacherreportPlatform: Instagram
Followers: 20,917,830
Optimal for: Projects related to sports
Bleacher Report (BR) is a renowned media platform that specializes in sports journalism, news, analysis, and entertainment. Its establishment dates back to 2007, and over time, it has emerged as one of the foremost sports websites globally. A distinguishing feature of Bleacher Report is its extensive team of authors and journalists, exceeding 2,000 experts and writers. These individuals collaborate with BR, offering their distinct perspectives and analysis on various sports events.
The official Instagram account of bleacherreport stands as one of the most influential and widely followed sports accounts on social media. Since its inception, it has amassed a massive audience of sports enthusiasts and delivers captivating content covering sports news, game highlights, interviews, entertainment, and much more.
With over 20,000,000 devoted sports fans, this account proves to be an exceptional tool for promoting a sports-related companies, given its average of 3,000,000 views on Reels alone. Furthermore, there are additional advertising avenues available, such as purchasing ads in Stories, posts, or live broadcasts.
funnyhoodvidzPlatform: Instagram
Followers: 17,069,181
Optimal for: All thing gambling
This Instagram account enjoys immense popularity among users, thanks to its ability to deliver entertaining content. In terms of advertising, you may encounter promotions for gambling games on the profile. For instance, it is possible to acquire a series of posts and stories, similar to what Stake did, with their advertisements regularly appearing in the account's stories throughout the year.
egorkreedPlatforms:
TikTok,
InstagramFollowers: on Instagram -14,665,056; on TikTok - 12,500,000
Optimal for: All thing gambling
Yegor Bulatkin, better known by his stage name egorkreed, is a renowned singer from Russia. He commands a substantial following on social media platforms such as Instagram, TikTok, YouTube, and Twitch, where he actively interacts with his fans. egorkreed utilizes his influence to promote a diverse range of products, spanning from video games to online casinos.
With an outstanding presence, egorkreed secures a prominent position in the ranking, amassing a combined follower count of 27,165,056 across these platforms.
To sum upIn total, these 5 accounts (with 2 of them belonging to Egor Kreed) have over 90,000,000 followers. Only these accounts alone can already generate significant traffic for iGaming businesses. Moreover, this number of followers is not final since popular TikTok and Instagram accounts continue to grow their follower count. In a few months, the milestone of 90,000,000 may exceed 100,000,000 followers.