The significance of the B2B problemTaking some time today to think out loud about the B2B space and why I think Tradove will be a revolutionary network with a massive potential for growth.
First off, there is nothing simple about B2B; companies come in many different shapes and sizes, payments occur in all sorts of different ways, business relationships cross borders and overlap regulatory bodies, trust is difficult to earn in a single business transaction.
When you zoom out enough, you see that what we have here is a disorderly pile of businesses across the world unable to properly market to each other and connect. The main issues stem from lack of visibility, lack of trust and the relative difficulty of arranging and enforcing payment.
Until recently this has been the status quo - B2C sales are straightforward as customers are not complex agents in the business space and can be paid efficiently and simply - however the structuring and security needed for an efficient B2B space has not been properly addressed by the market, until now.
Tradove turns a disorderly pile into an interconnected network. We provide an architecture; something sophisticated enough to capture the complexity of the B2B space and far reaching enough to transform the way that businesses connect.
The use of blockchain technology is key, and businesses are taking notice, research has found a dramatic increase in business awareness of blockchain technology (
https://www.pymnts.com/news/b2b-payments/2017/juniper-research-blockchain-corporates/). BBCoin will find a natural home in B2B as a means of exchange that is dynamic enough to take the myriad input channels of businesses across the world and liquid enough to provide stable outputs.
Companies will be able to find each other using the network and can easily judge the trustworthiness of a potential business parter through an analysis of their Tradove profile and surrounding internet presence. They will then be able to easily market and do businesses using the emerging blockchain technology.
To tie this all together, technology is set to revolutionise the B2B space, and Tradove is leading the way - stay tuned!
Good Fortune
-Kent