Twitter ad sales down 59%, company valuation down 66% - page 3.

tygeade

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Quote from: WillyAp on June 08, 2023, 09:08:08 AM

Quote from: kryptqnick on June 08, 2023, 07:55:45 AM

When Musk just bought Twitter and started mismanaging it,

A new manager will stir up the sleeping workers. Twitter being a News Social network plus Elon Musk not caring to get some scratches, is swimming against the current mainstream. Just watch the interview, BBC is a news network run by its employees.

I think most advertisers will come back. Let's not forget that Twitter has no competitors.

I understand you may like the guy, you have 100% all the right to like the guy and think that he is doing the right thing. However, you need to also realize that people didn't like what he did and that's why he is losing money.

What he owns worths a lot less now because he made a mistake. His income doesn't come from mainstream media or anything else, it comes from you and me, people who put ads there, sure some of them are big companies, but a lot of them are regular people, and he is not getting ads that much anymore because of this reason. Facebook owns so much marketing stuff, and yet they do nothing like this and that's why they keep on profiting, he could have repeated the same thing and he would have a lot of money right now if he did that.

WillyAp

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Quote from: kryptqnick on June 08, 2023, 07:55:45 AM

When Musk just bought Twitter and started mismanaging it,

A new manager will stir up the sleeping workers. Twitter being a News Social network plus Elon Musk not caring to get some scratches, is swimming against the current mainstream. Just watch the interview, BBC is a news network run by its employees.

I think most advertisers will come back. Let's not forget that Twitter has no competitors.

kryptqnick

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When Musk just bought Twitter and started mismanaging it, a friend of mine who works in the area of professional consultancy for corporations said that Musk will destroy Twitter, and eventually Twitter will cease to be among the top social media platforms that tons of people use. I thought it was an overstatement and that new policies would find a new audience, so in the end Twitter would be okay (as a company, commercially speaking), but it seems he was right. Musk's mismanagement is causing lots of harm, and his own controversial opinions further hurt the platform's reputation.
So I'm not surprised the value is going down, and at such an alarming rate. Twitter was far from perfect, but now it's much-much worse. I'm only sorry that the company was sold to Musk in the first place.

davis196

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The former Twitter shareholders are the luckiest people on Earth. Getting 44 billion dollars for company like Twitter was a gift from God. Grin

Elon Musk clearly had lost his mind somewhere around 2021. Becoming the richest man on the planet had a negative impact over his mental health. He's definitely not a genius and he's not even a good businessman.
Perhaps most of the advertisers on Twitter were progressive, liberal and "woke" companies. Twitter going right-wing is something they never wanted. Musk will have to reduce the right-wing propaganda and try to please all the "woke" and progressive advertisers.

Darker45

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Quote from: Sithara007 on June 07, 2023, 10:10:07 PM

Quote from: Darker45 on June 07, 2023, 09:01:41 PM

~snip~

Well.. if you look at my post, I didn't denied the fact that the Twitter revenues are down (especially those from the advertisements). But at the same time, their expenses are also down. They laid off close to 95% of all the employees and that saves a lot in the form of salaries. Even if we take a conservative estimate of 5,000 employees who got fired, that alone amounts to around $1 billion in savings. And as I mentioned, Twitter still retains the monopoly in micro-blogging domain. There are simply no competitors. As long as the situation remains the same, advertisers will return.

BTW, they have found new revenue sources as well, such as Twitter Blue.

I was just responding to this:

Quote from: Sithara007 on June 06, 2023, 11:06:55 PM

Quote from: Darker45 on June 06, 2023, 09:16:27 PM

This has been the case ever since Elon Musk took over the platform. Just days after Twitter changed hands, there was an exodus not only of mere users but also of advertisers. More than half of Twitter's top advertisers like Unilever, Coca-Cola, and others have left the platform. Billions were lost.

The way I felt it, even before the transfer of ownership finally took place, Elon was not really liked. Jack Dorsey was kind of loved. The transfer was controversial, even chaotic. Elon made unpleasant statements against Jack. He also made statements on the upcoming changes which were largely unwelcome.

If Elon really wants Twitter to stay alive, I guess the best way is for him to quit running the platform and stay away from it.

LOL.. I don't agree with the argument that Twitter lost billions.

So I don't know what you're responding to now. If you LOLed and didn't agree with my "argument" that Twitter is losing billions in ad revenue despite all the facts and now says you didn't deny that Twitter is indeed losing big time on ad revenue, I'm a little confused on what you're trying to say. You seem to be confused, too, and inconsistent.

And where did you get that 5,000 "conservative estimate" of Twitter employees who got fired?

Please note that I don't care much about Twitter and its fate. I'm just dropping my couple of Sats on this discussion about Elon's Twitter having falling ad sales.

WillyAp

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Quote from: hatshepsut93 on June 05, 2023, 09:50:58 AM

At this rate Twitter will either file for bankruptcy or will be sold for 5-10 billion to new owners.

Well twitter is recently bought out and is kinda privately owned now by those investors shelling out $ to Elon Musk.
I have no doubt they believe in him. Share could go to 15 $ and if they believe in him so be it,

I think it matters much more to stop the bleeding of the company first. He could have been more sensitive but then its his game not ours.
Make the math. 5000 x 5000 US average wages of twitter staff, a month. Plus endless perks.

Sithara007

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Quote from: Darker45 on June 07, 2023, 09:01:41 PM

Well, this isn't an argument. I'm not stating this as a matter of opinion. I'm stating this as a matter of fact. There are data which support this.

I'm not talking of the falling prices of Twitter shares, not of the decreasing valuation of the company, and especially not of the subjective perceptions of the platform. I'm simply talking of the advertisement revenue of the platform. For whatever reason, it has significantly lose a lot. And advertisers are one of the main sources of Twitter's income. Twitter has since provided discounts for advertisers. So far, it hasn't really made a big difference.

1. https://edition.cnn.com/2023/02/10/tech/twitter-top-advertiser-decline/
2. https://www.thewrap.com/twitter-ad-revenue-plunges-elon-musk-bloomberg/
3. https://www.bloomberg.com/news/articles/2023-03-30/twitter-s-revenue-drops-amid-advertisers-concerns-over-elon-musk?
4. https://www.cbsnews.com/news/twitter-elon-musk-advertisers/

Well.. if you look at my post, I didn't denied the fact that the Twitter revenues are down (especially those from the advertisements). But at the same time, their expenses are also down. They laid off close to 95% of all the employees and that saves a lot in the form of salaries. Even if we take a conservative estimate of 5,000 employees who got fired, that alone amounts to around $1 billion in savings. And as I mentioned, Twitter still retains the monopoly in micro-blogging domain. There are simply no competitors. As long as the situation remains the same, advertisers will return.

BTW, they have found new revenue sources as well, such as Twitter Blue.

sunsilk

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Quote from: examplens on June 07, 2023, 07:37:57 AM

Quote from: sunsilk on June 06, 2023, 09:22:23 PM

The blue tick will never be enough to cover the entire ROI for Musk. I guess he's aware of it or if it will ever do then there has to be the "all in" app that he's planning all along for Twitter.

But it's a completely new type of income that they didn't have before. Quite a good solution to generate profit from ordinary users, not only from companies and marketing campaigns.

Yeah, it's still like gonna be unknown if it will be successful but if that's the plan that he's proposing to his stakeholders and to everyone who uses Twitter we'll get to see how it will go.

But so far, we're not yet there and if ever they're working already on it behind it, there has to be some prototype because it's not a leak when he had mentioned it or someone has seen the plan.

It's an optimistic upgrade and a good additional source for them as well but if it's not yet executed, they'll for sure struggle for their revenue.

Darker45

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Quote from: Sithara007 on June 06, 2023, 11:06:55 PM

Quote from: Darker45 on June 06, 2023, 09:16:27 PM

This has been the case ever since Elon Musk took over the platform. Just days after Twitter changed hands, there was an exodus not only of mere users but also of advertisers. More than half of Twitter's top advertisers like Unilever, Coca-Cola, and others have left the platform. Billions were lost.

The way I felt it, even before the transfer of ownership finally took place, Elon was not really liked. Jack Dorsey was kind of loved. The transfer was controversial, even chaotic. Elon made unpleasant statements against Jack. He also made statements on the upcoming changes which were largely unwelcome.

If Elon really wants Twitter to stay alive, I guess the best way is for him to quit running the platform and stay away from it.

LOL.. I don't agree with the argument that Twitter lost billions. The share price has gone down, but that doesn't count unless the equities are sold. And regarding the fact that advertisers have gone to other platforms, it was somewhat expected. When left wing extremists such as Vijaya Gadde and Yoel Roth were in charge, they converted the platform to a place where Islamist lunatics like Mahatir Mohammad would make open genocidal threats. And they banned every account even remotely right-wing. Elon restored freedom of speech and it is natural that the left-wing doesn't like him a lot.

Well, this isn't an argument. I'm not stating this as a matter of opinion. I'm stating this as a matter of fact. There are data which support this.

I'm not talking of the falling prices of Twitter shares, not of the decreasing valuation of the company, and especially not of the subjective perceptions of the platform. I'm simply talking of the advertisement revenue of the platform. For whatever reason, it has significantly lose a lot. And advertisers are one of the main sources of Twitter's income. Twitter has since provided discounts for advertisers. So far, it hasn't really made a big difference.

1. https://edition.cnn.com/2023/02/10/tech/twitter-top-advertiser-decline/
2. https://www.thewrap.com/twitter-ad-revenue-plunges-elon-musk-bloomberg/
3. https://www.bloomberg.com/news/articles/2023-03-30/twitter-s-revenue-drops-amid-advertisers-concerns-over-elon-musk?
4. https://www.cbsnews.com/news/twitter-elon-musk-advertisers/

el kaka22

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Shareholders of tesla or spacex can't be unhappy because he can't use directly their money, he would have to either sell his shares to get that money, or he would be paid basically, in all cases the money is his, he could buy worlds biggest building, or he could spend it on twitter, it's his choice.

However, I agree that him leaving makes more sense, he could just sell to someone else and that person could make it a lot more interesting once again. He had some ideas about what he will do with twitter when he gets it, he did those, and people disliked it so there is no turning back from that. If his ideas were to be liked then he would have been able to make a good amount of money from it, but they weren't so there is no reason why he should keep running it.

Majestic-milf

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I guess this is asserting that the company is not doing well as he was trying to make us believe. This plunge would leave a lot of work for newly appointed Chief executive, Linda Yaccarino since the state of Twitter's advertising makes for 90% of the company's revenue.
Personally I don't see how a company which depends hugely on advertising could fire it's major sales execs, spreading conspiracy theories and bringing back banned accounts. This action would definitely send advertisers looking the other way.
Who knows, maybe he's got something up his sleeves? But I feel he'd need to act fast else he could lose Twitter.

Flexystar

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Not at all surprised with this new. It was never a vision for Elon Musk and whatever business idea he had. He bought Twitter literally out of his wish because he thought he could play around it and create another income source. The problem/spark started when Elon became tweet lord Back in the year and during DOGE trivia. He saw how he could move the entire Share price for anything if he just tweets about it. Moreover, he thought that if just buys entire Twitter and play around it for moving such prices of stocks and god knows what devil plan he had. This is my theory but not sure who would agree upon it. What do you guys think?

Lucius

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Quote from: hatshepsut93 on June 06, 2023, 06:43:22 PM

Honest question, what are the alternatives? I only know about Mastodon, which is too clunky for most people, so it will never achieve the full network effect, and I know of Trump's Twitter clone, which is what Elon Musk is trying to recreate.

Honestly, since I stopped using Twitter, I haven't even tried to try anything else, although I have also heard of Mastodon, which is mostly mentioned as the first alternative. Of course, there are other platforms of a similar type, and some of them are presented on this link Ditching Twitter? Here are the 20 Best Twitter Alternatives

Quote from: hatshepsut93 on June 06, 2023, 06:43:22 PM

My prediction is that Reddit and Telegram will absorb a lot of Twitter users, since these two social networks are not as cancer as products of Meta.

Maybe when it comes to the younger population that is looking for a replacement, but there are a lot of people who are fed up with this way of communicating and are not actually looking for a replacement. Fortunately, there are alternatives, and the world will not stop even if Twitter somehow ceases to exist.

bangjoe

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Quote from: _BlackStar on June 05, 2023, 12:50:57 PM

I'm not surprised by this news because basically some people also predict that Twitter will experience something like this because of the consequences of a shift in policy from the new owner. If Elon Musk really wants to go ahead and keep supporting Twitter - then he's probably going to be spending a lot of money in the next few years.

I also think this is a consequence of leadership transition in company management, and certainly has new arrangements and views in the management of business companies, so that those who use services have doubts or avoid temporarily paying attention to how new leaders will make Twitter better in cooperation business.

Quote from: Unbunplease on June 05, 2023, 01:06:32 PM

In my opinion, there is a certain amount of Musk's own guilt here. He rushes from one extreme to another without a clear business strategy. One day he wants to be CEO, the next day he doesn't. Perhaps that is his plan: to destroy Twitter. Doesn't Musk have the money to hire proper advisors?

I don't think it is without a clear business strategy, but indeed that is the way he works in managing his business, I am a little hesitant to say that Elon wants to destroy Twitter, given the lot of money he spent on this company.
Yes you are right, if seen from that situation, Elon indeed has money to hire the right person as a business advisor, but for someone who has a crazy mindset like Elon Musk I think it will be difficult.

examplens

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I have seen some changes and it seems to me that he is trying to adapt the network exclusively to his ideas and needs. Twitter is definitely not the same place anymore.
I can't say I feel sorry for his losses if they are real. The whole thing seems to me like when a rich kid buys his favourite toy, and such ambitions are often not successful. Whatever, they'll post a few tweets about Doge or something and cover the loss.

Quote from: mu_enrico on June 06, 2023, 04:10:03 AM

Still, I just can't understand why Elon bought Twitter in the first place. The company was in decline even before the acquisition.

He made a lot of money by manipulating the Dogecoin price through his influence on Twitter, he probably thought about what power he would have if he owned the entire network.

Quote from: sunsilk on June 06, 2023, 09:22:23 PM

The blue tick will never be enough to cover the entire ROI for Musk. I guess he's aware of it or if it will ever do then there has to be the "all in" app that he's planning all along for Twitter.

But it's a completely new type of income that they didn't have before. Quite a good solution to generate profit from ordinary users, not only from companies and marketing campaigns.

Husires

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Twitter is making a big change, and the social media market will witness drastic changes during the coming years, so I do not think that someone who paid 44 billion will think of selling the platform after several months for half of this amount, but rather we will see how things will go during the coming months, or perhaps we need after the US elections to see if The platform is really worth developing, or will it be sold to a competitor?

If you mean by Saudi Prince Al-Waleed bin Talal, I do not expect that he will participate in more on this platform. He is not a party to the ruling family and therefore he is somewhat far from politics and political influence. I do not think that Elon Musk will risk more SpaceX money due to it being the company of the future more than Twitter.

Pierre 2

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I am pretty sure Elon Musk passionately loves Twitter. Its one of the best social media apps out there. I am daily user of it I pretty much liked using it. If only I got more followers tho. Anyways I started using blue checkmark because I said why not? It didn't look that much expensive to me. But I think it's still pretty much useless. I think he should incentivize blue checkmark more so his money generation should be higher through. Current benefits of blue checkmark are good but not enough.
I think in short term he will fund twitter with profits from other companies btw.

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Quote from: Darker45 on June 06, 2023, 09:16:27 PM

This has been the case ever since Elon Musk took over the platform. Just days after Twitter changed hands, there was an exodus not only of mere users but also of advertisers. More than half of Twitter's top advertisers like Unilever, Coca-Cola, and others have left the platform. Billions were lost.

The way I felt it, even before the transfer of ownership finally took place, Elon was not really liked. Jack Dorsey was kind of loved. The transfer was controversial, even chaotic. Elon made unpleasant statements against Jack. He also made statements on the upcoming changes which were largely unwelcome.

If Elon really wants Twitter to stay alive, I guess the best way is for him to quit running the platform and stay away from it.

LOL.. I don't agree with the argument that Twitter lost billions. The share price has gone down, but that doesn't count unless the equities are sold. And regarding the fact that advertisers have gone to other platforms, it was somewhat expected. When left wing extremists such as Vijaya Gadde and Yoel Roth were in charge, they converted the platform to a place where Islamist lunatics like Mahatir Mohammad would make open genocidal threats. And they banned every account even remotely right-wing. Elon restored freedom of speech and it is natural that the left-wing doesn't like him a lot.

sunsilk

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The blue tick will never be enough to cover the entire ROI for Musk. I guess he's aware of it or if it will ever do then there has to be the "all in" app that he's planning all along for Twitter.

We may not see it yet but if ever he's got a plan and he's still chill on the situation that Twitter he's facing, in no way that he's going to support it with outside money just to sustain it from the other companies that he's had.

He may just leave his position there as the CEO and let someone run it the better way as he does because it's not clear on which he's focused with while the other companies he's running are running stably.

Darker45

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This has been the case ever since Elon Musk took over the platform. Just days after Twitter changed hands, there was an exodus not only of mere users but also of advertisers. More than half of Twitter's top advertisers like Unilever, Coca-Cola, and others have left the platform. Billions were lost.

The way I felt it, even before the transfer of ownership finally took place, Elon was not really liked. Jack Dorsey was kind of loved. The transfer was controversial, even chaotic. Elon made unpleasant statements against Jack. He also made statements on the upcoming changes which were largely unwelcome.

If Elon really wants Twitter to stay alive, I guess the best way is for him to quit running the platform and stay away from it.

Topic: Twitter ad sales down 59%, company valuation down 66% - page 3. (Read 612 times)