Topic: Twitter ad sales down 59%, company valuation down 66% - page 4. (Read 685 times)

If this is true, I must say it is quite a blow for the investment Musk made on Twitter. I was aware the advertisement renevue was going to decrease as a result of the policial noise of the purchase and the policial instances Elon has made public.

My personal prediction is that Elon would just continue to keep Twitter as it is and just continue to focus on his other enterprises. Twitter is just a toy for him, in my eyes, something to entertain himself and steal the spotlight whenever possible.

Honest question, what are the alternatives? I only know about Mastodon, which is too clunky for most people, so it will never achieve the full network effect, and I know of Trump's Twitter clone, which is what Elon Musk is trying to recreate.

My prediction is that Reddit and Telegram will absorb a lot of Twitter users, since these two social networks are not as cancer as products of Meta.

there is a possibility that this is happening because Elon Musk cannot handle the many existing businesses, I think Twitter is starting to be forgotten. even though I've heard that Elon Musk is preparing someone to hold the position of CEO of Twitter, but I think if he gets a big loss, I'm sure Elon Musk will think far and wide of selling Twitter again to cover that loss. because Tesla and spaceX have been very good at business, too many businesses will find it difficult to manage even if they have to trust others.

You are right! There is a hope that he wants to keep free speech on Twitter but there is another problem, billionaire and free speech? A billionaire that pumped and dumped market for personal growth and made people buy Dogecoin? A real shitcoin? By the way, it's inevitable that resources are and will end up in his hands. Let's hope thing go better but to be completely honest, I don't believe in this person lately. His intention was the development of an AI and now he says that it's a threat, he bumped and dumped the crypto market like it was a 3yo's toy, now he talks about freedom of speech and I'm afraid its just a mask that will allow him to change freedom into dictatorship over time.
This man is very hard to guess! His intentions can be both good and bad while being completely unpredictable. There is still a positive lit shining him in my mind because he is a very hard-working man who really changes the world and has some positive ambitions.

Well, I noticed that too, especially when Ledger announced Ledger Recover service and was telling us how secure and beneficial it is, this was one of the dumbest tweet I have ever read, so, I agree with you, I've seen increase in dumb speech but I think that it's just natural degradation of some people and Elon has nothing to do with it.

If Elon Musk no longer holds Twitter as the original owner it looks like it will have a big impact on crypto. especially Dogecoin which is likely to fall, but it will change how Twitter holders at that time handle Twitter again, whether there will be a crypto trend or a new trend created there. I myself wonder, if it has decreased to like this, what is Elon Musk's motive for buying Twitter, does he want to stop by for a moment in the world of crypto. but it seems that, compared to tesla and spaceX , twitter has received less attention from Elon Musk so he must have a plan to resell twitter.

What's important is that Twitter, like any other tech company, needs to find ways to increase revenue and create shareholder value. Investing in new areas can help Twitter grow and adapt to changing markets.

Attracting potential investors and partners from other countries is also one of the ways to ensure the existence of Twitter. Seeking funding from foreign governments can also help Twitter get funding to develop new services and products. Twitter needs to find new ways to increase revenue and shareholder value. Cooperation and finding funding from foreign partners and governments can be an effective way to help Twitter survive and develop in the future.

I don't think the news actually had much of a surprise because Twitter hasn't had much of a good start since it was acquired by Musk. Although I am not an advertiser on Twitter I do not know whether it is a problematic platform for advertisers but if it is a platform that constantly imposes unnecessary restrictions for advertisers it is quite normal to see a decrease in the number of advertisers. On the other hand, if the advertiser is not very satisfied with the ad performance I think this will cause a decrease in the number of ads because advertisers expect a sales return or conversion of the target audience from these ads. To make a general comment about the Twitter, I think that the loss of value will accelerate due to the decrease in its return.

Honestly, it doesn't matter to me at all if that company will fail quickly and completely, or if something else will happen, considering who became the owner. There are quite adequate alternatives, and with time people will find them and join the millions who have already left that platform for one reason or another.

In addition, there is no good news from the EU either, because Mr. Mars (so far) refuses to harmonize his business with the new regulations when it comes to digital laws in the EU. Obviously, these new laws do not match his vision of "freedom of expression".

Or maybe they saw this coming and that is why introduced premium subscription sales for the blue tick? I mean, they probably saw their ad sales are going down, maybe not this much initially but their analyzing experts must have gotten a hint and they thought they will start some other way to get revenue so that if the money isn't coming from one stream, it might come from the other but apparently, the plan didn't work as planned.

Elon Musk definitely couldn't manage things well, maybe because he didn't have much planning or ideas about how he would go ahead with things and he also did a lot of unexpected things like changing Twitter's logo to DOGE coin's logo, etc.

Probably just a temporary crisis or this will be the new form of Twitter in future but I don't think Elon has the idea of selling the Twitter because he knows how to make money using the platform with his huge influence he can manipulate other things including cryptocurrencies so he can make money for his own.

I’m starting to think along the same lines as well. I did think he bought twitter as a business to make a profit off advertisers and the sales of blue ticks reenforced my thoughts on that.

But his engagements on the platform has shown me at least that he’s content and willing with spreading his own thoughts and opinions over certain issues and lots of gullible people would gulp it down as truth. And yes, the only drop in numbers that would matter to him is the number of users cause he’s actively promoting twitter as a platform where free speech is allowed. Hate speech disguised as free speech in my opinion.

Elon will absolutely not sell, because he said he's determined to make it profitable.

These days he's been aiming shots at "legacy media" such as FOX, CNN, ABC and so forth. So I think he's going to try and turn Twitter into a news channel. He won't be able to do that without easily-generated video content - generative AI could help here.

Of course, it will be full of misinformation, but you can expect for people to place counter-information right under it using the new Community Notes feature (I haven't used it myself to be honest, but I've been looking at it these days as a sort of BS-detector)


I haven't seen much hate speech, but I've certainly seen an upsurge of "dumb speech" in my timeline - tweets that are so nonsensical that they can't even be classified as memes, but are just plain stupid to read. It's mainly from the army of blue checks though. I guess a better word for it would be spam though.

This is incomplete information IMO since there's no information about the industry average. To objectively measure firm performance, you need to look at what Meta (FB), TikTok, Instagram, etc. doing. If the competitors have a better number, then we can say that Twitter is currently underperforming.

Still, I just can't understand why Elon bought Twitter in the first place. The company was in decline even before the acquisition.

My view is that Musk will stick around and make some changes to Twitter's corporate strategy. The current drop in revenue is understandable, as there have been several controversial Musk decisions which have caused many users to switch to other platforms and as a result advertisers are less interested in advertising on Twitter. Especially now that Twitter has not found the right strategy to be able to increase their revenue. They're just fixated on advertisers, analytics, and the blue ticks they rent out to their users. But I think that Musk will definitely find a solution for this, given that he is a smart businessman who can see the opportunities in the future.

They have been doing that for many years but it officially started under the code-name "Etidal" in 2017 aiming to data harvest, censor what the regime doesn't like (eg. news about the journalist they murdered in broad daylight) and to spread extremism/terrorism when they want it in places they want. Saudi regime is only one of many customers Twitter has for such operations.

Keep in mind that Musk didn't buy Twitter to make profit (as a business). He did it to gain power over information and in the political scene. This means such drops does not matter at all, the only drop that matters is in the number of users and the propaganda's reach which is not happening so far.

Twitter's ad revenue is dwindling faster than a deflated balloon pet, isn't it? But shall we back up and take a look at the big picture? Perhaps this is the spawn of simultaneous shifts in advertising fashion and the global economy. Twitter may be a little slow to adopt the latest and greatest in marketing strategies, such as influencer marketing, native ads, and video reels, which are currently setting the internet on fire.

Musk's proposal to divert money from his other businesses is riskier than riding a unicycle on a tightrope and might lead to a breakdown in corporate governance. Fiduciary duty to shareholders is as important as the final piece of pizza at a party, thus this must not be forgotten. Elon Musk needs a solid wall separating his personal wealth from the inner workings of Tesla and SpaceX.

Concerning sponsorship from foreign governments, one must walk a diplomatic tightrope. It might tarnish Twitter's free-speech reputation with a muddy puddle of political dispute. Twitter might do better to attract strategic partners or advertisers who share their brand's values and community's ideals.

Well.. that is the point. The subscription alone nets them $96 per year per user. And the expenses are down, because they laid off 95% of the staff. Ad revenues are down, because the left-wing groups are engaging on a boycott campaign against Twitter, due to the right-wing views of its owner. FoE doesn't exist for left-wing lunatics. But Twitter still maintains it's absolute monopoly in the micro-blogging domain. None of the competitors even come close. If they maintain their monopoly, then sooner or later, the ad revenues will recover.

According to Travis Brown, there were 444,435 paying Twitter Blue subscribers by end of March 2023. That is around $42 million per year.

I think we need to give it a few more quarters and see how the ad revenue will go. After he took over, twitter was an absolute mess and many companies just stopped advertising for it. However many are coming back since they see that it’s more stable.

Keep in mind that they reduced their useless staff and also get $8month with their monthly plan. I think we got to give it more time and see what comes of it. However I think he improved the platform a lot. Even instragam started doing the monthly check fee to boost revenue.

...or may be he will manipulate Doge /s

The business model is the exact same as it was prior to Elon's purchase. Advertising structure works the same way. Only difference is people don't get banned for saying politically inconvenient truths.

There isn't a rise in hate speech -- it's mere propaganda by the same platforms that used Twitter to do their political bidding (MSM) who no longer find their propaganda reach as wide now that free speech is allowed on the platform. Therefore, they work to spread disinformation against Elon and Twitter, like the nonsense that Twitter is a hub for hate speech.