I often watch UFC and I often see sponsors from crypto.com.
this may be a start in the use of crypto which will be huge in the future. Personally, I think that there will be a lot of sports in the future that will use bitcoin as their means of payment. whether it's a bonus, an incentive, or even their salary. well, basically it's a good thing to get people used to using crypto in the digital world. they will feel comfortable in making fast transactions using crypto. this will spread to those closest to them, and more and more. this is a good thing in the crypto world.
I do not watch UFC all that much, I follow just highlights but I do see them as well, but that doesn't mean that getting payments in bitcoin will become a common thing everywhere. I see crypto.com in NBA and in F1 as well but we do not see them getting paid bonuses in bitcoin there, which means that sponsorship do not really mean they would be getting in bitcoin, that is just getting the name of crypto out there and the name of crypto.com is great for that reason.
The trick is, here we are seeing fighters agreeing to it as well, or maybe they won't who knows but for now it looks like it is all understandable going smooth, and that is the main point, getting people to accept bitcoin payments.
I also have friends who don't watch much but the results of the UFC, and I have others who love the UFC and don't believe in BTC and have been sending me messages on my phone asking me again about Bitcoin, and I know it's because of the effect they have seen in the fights, I disinterestedly talk to them again and congratulate them, because I know that they have seen it through the UFC, The most common question they ask me is how much do I think Bitcoin can go up, when they I say that the next ATH can reach $100k or more, which is very likely, I think it makes them excited but they don't show it much, some ask how much is the minimum investment, I tell them from what they can. Thanks to crypto.com, the effect of the UFC if something is being adopted by the public or demand that was not prepared.