[Updated]Grayscale to launch crypto ads

TravelMug

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Quote from: Yamifoud on August 17, 2020, 07:07:34 PM

Quote from: btc_angela on August 17, 2020, 06:51:51 PM

Quote from: Baofeng on August 15, 2020, 02:14:04 PM

As much as we hate Grayscale's crypto ad, it seems to be a very successful campaign for them as it raises to record their biggest fundraising for a week, a whopping $217 million investment.

https://twitter.com/barrysilbert/status/1294351696752185346

Really lame commercial, we don't know how much money they spend on it. But if we conclude that there massive fundraising campaign netted that much amount then we can say that is a success and it reaches more people and could have made them invest on Grayscale specially those who have big and deep pockets and seeing bullishness on the market after the pandemic.

They probably looked at that possibility and sees the money out of it. They never spend that huge amount of having no returns, of course, there should have to be with them. They are entitled to be appreciated of what they do, it is obvious that they have a (hidden) plan for this even wich they could think that they will succeed and have a profitable end.

Pretty surprising how they show up with that huge amount and not all have been expecting that. They are good at marketing strategy and it find out that it is very effective and could catch attention.

Well that's something that they need to brag about so that investors will look at Grayscale as the top investments company so far. So they are really good at their marketing strategy. Of course, there is Barry to shill the company.

For us crypto traders though, I don't know if we are going to appreciate those ads, perhaps it just pushes crypto again, but we all know that bitcoin at least has becoming one of the best speculative assets so do we really need those kind of ads at all? Or they really target high value crypto investors to pour their money on them?

Yamifoud

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Quote from: btc_angela on August 17, 2020, 06:51:51 PM

Quote from: Baofeng on August 15, 2020, 02:14:04 PM

As much as we hate Grayscale's crypto ad, it seems to be a very successful campaign for them as it raises to record their biggest fundraising for a week, a whopping $217 million investment.

https://twitter.com/barrysilbert/status/1294351696752185346

Really lame commercial, we don't know how much money they spend on it. But if we conclude that there massive fundraising campaign netted that much amount then we can say that is a success and it reaches more people and could have made them invest on Grayscale specially those who have big and deep pockets and seeing bullishness on the market after the pandemic.

They probably looked at that possibility and sees the money out of it. They never spend that huge amount of having no returns, of course, there should have to be with them. They are entitled to be appreciated of what they do, it is obvious that they have a (hidden) plan for this even wich they could think that they will succeed and have a profitable end.

Pretty surprising how they show up with that huge amount and not all have been expecting that. They are good at marketing strategy and it find out that it is very effective and could catch attention.

btc_angela

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Quote from: Baofeng on August 15, 2020, 02:14:04 PM

As much as we hate Grayscale's crypto ad, it seems to be a very successful campaign for them as it raises to record their biggest fundraising for a week, a whopping $217 million investment.

https://twitter.com/barrysilbert/status/1294351696752185346

Really lame commercial, we don't know how much money they spend on it. But if we conclude that there massive fundraising campaign netted that much amount then we can say that is a success and it reaches more people and could have made them invest on Grayscale specially those who have big and deep pockets and seeing bullishness on the market after the pandemic.

Kemarit

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Quote from: Baofeng on August 15, 2020, 02:14:04 PM

As much as we hate Grayscale's crypto ad, it seems to be a very successful campaign for them as it raises to record their biggest fundraising for a week, a whopping $217 million investment.

I guess numbers are subjective, they can raised $50-$100M and still call their ad campaign as a success. Although I will commend him for really creating hype on their ETF instrument and good business move on their end.

They already created the hype, the question is are there big companies willing to follow their lead?

Baofeng

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As much as we hate Grayscale's crypto ad, it seems to be a very successful campaign for them as it raises to record their biggest fundraising for a week, a whopping $217 million investment.

https://twitter.com/barrysilbert/status/1294351696752185346

mk4

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Quote from: kryptqnick on August 11, 2020, 12:47:47 PM

Besides, it's just the first ad in the campaign, so perhaps the others will be more specific.

You might have missed their previous #DropGold commercial[1], though while definitely not perfect, it was definitely FAR better in every single aspect that this newer commercial will seem like it was created by a random zero-budget YouTuber.

[1] https://www.youtube.com/watch?v=Eqy5_QpNd8U
https://www.youtube.com/watch?v=-_ymZbwy9TY

Kelvinid

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Quote from: DeathAngel on August 09, 2020, 04:14:08 PM

Grayscale aren’t messing around are they. This is exactly what we need, pushing bitcoin into the face of average joe is exactly what we need to ensure this bull run is something we’ve never seen before.

I expect to be working and the whole media will cover that event. It is something that big whales are pushing the market as well to be bullish as we all wanted to happen. He probably needs our support. And I know it gains attention from those people you've mentioned above, not a guarantee but it seems possible.

Should we expect another 2017 Bullrun? Quite interesting to see how this ad will give an impact on the market flow. I should have to wait for that and don't miss such a thing.

TalkStar

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Quote from: Upgrade00 on August 09, 2020, 01:02:35 PM

Grayscale recently announced through Barry Silbert, the CEO of their parent company; Digital Currency Group, that they would be launching a national ad campaign about crypto on various TV channels from *this week.

Hopefully its gonna add lot more new users to crypto community which is definitely bring some extra pace for bitcoin. From the beginning bitcoin have faced so many obstacles and most bitcoin users have started their journey by gathering infos from interenet or other sources. Even some social media platforms put restrictions on running crypto related ads. In this situation Grayscale decision of launching tv ads will gonna help lot of people to get introduce with bitcoin.

lebregone

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It is very greedy move but I like it as it can surely help the crypto industry to gain more audience coming from TV networks where they are planning to run the ads. I will just hope
that it will not get a negative response from the audience, it will be better if they will make the ads more simple and easy to understand so the viewers can view it as positive ad instead of negative one.

I like to see also whether they will highlight their platform or they will give more space for crypto currencies to be known better in their upcoming ads.

kryptqnick

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I think the ad is not bad. It could be worse. It's a brief history of money, and there's a clear point there that cryptos (okay, digital currencies) are the next step. As for Grayscale trusts, Bitcoin Trust is #1 in that list, and the altcoins are not that bad. Well, apart from Horizen which is significantly behind the other altcoins from the list, and offering ETC after the 51% attack is bad).
Yeah, the ad is not the Bitcoin-centered, but it's not centered around some alts either. Besides, it's just the first ad in the campaign, so perhaps the others will be more specific.

buwaytress

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Quote from: gentlemand on August 11, 2020, 06:32:43 AM

If I wanted to be a Wall St heavyweight I just could not summon up the gall to offer some of what they're offering.

Although, some might argue that it takes a certain maximum level of competence for you to be a Wall Street suit, and a minimum level of gall to put your offerings out there.

Not actually spoken to any Wall St people, but definitely to people who believe they're the European/Asian equivalents. They have successfully removed any sense of embarassment from their psyche. It's actually pretty impressive to hear them talk without blinking at anything coming out of their mouths.

gentlemand

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If I wanted to be a Wall St heavyweight I just could not summon up the gall to offer some of what they're offering.

ETC had yet another 51% attack the other day, not that anyone seems to care any more. Explaining to some pension fund that a script kiddie spent a few bucks to totally destroy their investment would be a tad embarrassing.

There's a disconnect between the aspirations of people hawking this stuff and the competence and solidity of what they're hawking.

zasad@

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https://twitter.com/Grayscale/status/1292931413931708417
"08/10/20 UPDATE: Net Assets Under Management, Holdings per Share, and Market Price per Share for our Investment Products.
Total AUM: $5.8 billion"

But what about the TRON or EOS Huh

After such advertising, the fund will grow to 6-7 billion.
Ethereum and Bitcoin are 2 real cryptocurrencies, the rest is complete crap.

mk4

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The drop gold video was like 50x better holy crap. Not to brag, but seriously, altcoins aside, this is just so bad that I'm confident that I could've made a far better ad than this. It looks like an ad made by a first time video editor that just grabbed random stock videos on Shutterstock. Even the audio was bad!

Anonylz

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As long as it reaches the targeted audience with the right intentions then it will be good for btc and crypto in general, what this spacd need is better promotions with right content, top institutions usually take seriously content from organisations like Greyscale perhaps, so lets assume this ads will be somewhat beneficial to btc.

Upgrade00

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Here's a link to the tweet which contains the ad video for anyone who want to check it out.
It was underwhelming for me, as no publicity was given to the use case of bitcoin. My takes:

• As expected, it wasn't really an ad for Bitcoin (and other altcoins in their AUM) it was rather just a marketing strategy which compared Fiat to digital currencies without highlighting the qualities of their digital assets under management. Would this mean that if CBDCs were launched fiat would become preferable again?

• In the initial tweet, Barry Silbert had used the term 'crypto' but cryptocurrencies was not mentioned in the ad, they rather used the safer option; digital currencies.

• There was no mention of Bitcoin, nor was its logo shown. It was simply mixed-up as a trust with loads of others. If one was to Google search "Bitcoin trust", what was shown, literally all the results would be about grayscale. They had probably used SEO strategies to acquire those key words while presenting them in the ad.

bbc.reporter

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The commercial was released. It presented Barry Silbert's different funds for altcoins. I reckon institutional investors might begin laughing after doing their research on Ethereum Classic, fork of Ethereum after DAO hack, 51% attackers' favorite target. Horizen, fork of Zcash, they are not anonymous. Stellar fork of Ripple, founder dumps XRP every month after fork. Bitcoin Cash fork of Bitcoin, no comment hehehe.

DoubleEdgeEX

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I really hope they come up with something similar witty as the ad from 2019. It is educative, makes fun of something the people know but not in an insulting way and is not importunate. A good ad with a clear and again unique presentation could make more people curious. Does someone know if the ad from 2019 was running in a major TV channel?

Jating

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Quote from: davis196 on August 10, 2020, 02:14:42 AM

It seems that Grayscale are targeting the "average Joe" as their main customer,rather than trying to convince more institutional investors and rich people to put money in the Grayscale crypto funds.
In a though economic situation,this idea doesn't look really good.If I was the CEO of a cryptocurrency fund,I would choose the B2B business model instead the B2C.
Anyway,more exposure for Bitcoin is always good,but we have to remember that Grayscale are promoting their own business.They aren't promoting Bitcoin only.

They already have targeted institutional market but perhaps even looking for more.

https://twitter.com/Grayscale/status/1291476478358560768

Quote

08/06/20 UPDATE: Net Assets Under Management, Holdings per Share, and Market Price per Share for our Investment Products.

Total AUM: $5.7 billion

But I don't think that average Joe can invest on them, it's better of us to do self-custody, than using their platform which charges at a premium if I'm not mistaken. So it's really aim for those people who are have deep pockets and willing to invest on crypto sphere. And they have slowly accumulate more bitcoins for them to sell to their rich clients.

Upgrade00

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Quote from: hatshepsut93 on August 09, 2020, 07:39:23 PM

I'm hoping they won't shill for shitcoins too much, even for their own sake they shouldn't do it, because it would hurt the reputation of crypto in the long run if they will promote coins like bcash. Whatever short term gains they will see, it's not worth it.

Altcoins are among their AUM, including BCH, as long as they do not promote it as the real Bitcoin, I dont think it would hurt the reputation of cryptocurrency.

Quote from: davis196 on August 10, 2020, 02:14:42 AM

Anyway,more exposure for Bitcoin is always good,but we have to remember that Grayscale are promoting their own business.They aren't promoting Bitcoin only.

That's true. They will not be promoting bitcoin's usecase but rather its speculative value as their investors do not hold the actual coin. This could still be a positive as Bitcoin accounts for over 80% of their total investments and reflects a growing demand.
More investors would mean they have to buy up more bitcoins, reducing the supply.

Topic: [Updated]Grayscale to launch crypto ads (Read 313 times)