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Topic: [Updated]Grayscale to launch crypto ads - page 2. (Read 313 times)

hero member
Activity: 2968
Merit: 913
August 10, 2020, 02:14:42 AM
#10
It seems that Grayscale are targeting the "average Joe" as their main customer,rather than trying to convince more institutional investors and rich people to put money in the Grayscale crypto funds.
In a though economic situation,this idea doesn't look really good.If I was the CEO of a cryptocurrency fund,I would choose the B2B business model instead the B2C.
Anyway,more exposure for Bitcoin is always good,but we have to remember that Grayscale are promoting their own business.They aren't promoting Bitcoin only.
member
Activity: 112
Merit: 17
August 10, 2020, 01:57:56 AM
#9
They made a really good high quality ad, impressive. Did Peter Schiff already cried about it on Twitter? Seriously, that´s good news, the more see it, the more accept it, the more use it, the better for everybody. I just don´t think it was necessary to push gold as the enemy, it´s more like the stock market or bonds that BTC fights
hero member
Activity: 2016
Merit: 531
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August 09, 2020, 09:16:06 PM
#8
- Do you think such ads would be necessary to mass adoption of Bitcoin?

Unlike eWallets, buying and selling Bitcoin still isn't an easy process especially with the elderly. Downloading a wallet out of the many varieties without getting scammed, setting it up, purchasing it from some exchange (lucky if no KYC is actually needed), scan using QR code or copy and paste the address.

Gonna take more than just promoting.
legendary
Activity: 2954
Merit: 2145
August 09, 2020, 07:39:23 PM
#7
I remember in the past people were making topics from time to time about how some rich bitcoiners should make ads for Bitcoin in order to attract more investors to this market. Seems like this is what is happening, but instead of private persons, we have big companies do it, because it would help their business.

I'm hoping they won't shill for shitcoins too much, even for their own sake they shouldn't do it, because it would hurt the reputation of crypto in the long run if they will promote coins like bcash. Whatever short term gains they will see, it's not worth it.
full member
Activity: 733
Merit: 100
August 09, 2020, 06:50:10 PM
#6
a great step to promote bitcoin, but is it promoting them using one of the exchanges or what? how the grayscale concept in promoting bitcoin
hero member
Activity: 2786
Merit: 578
August 09, 2020, 06:23:54 PM
#5
As long as they will mention "Bitcoin" "Bitcoin" "Bitcoin". It's definitely a good move by Grayscale.

And people shall realize it that it's Grayscale who talks about bitcoin then they'll start to be serious about it.
legendary
Activity: 3080
Merit: 1593
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August 09, 2020, 04:14:08 PM
#4
Grayscale aren’t messing around are they. This is exactly what we need, pushing bitcoin into the face of average joe is exactly what we need to ensure this bull run is something we’ve never seen before.
legendary
Activity: 1736
Merit: 4270
August 09, 2020, 03:57:58 PM
#3

https://www.youtube.com/watch?time_continue=3&v=_BIDcmh_6Es&feature=emb_logo

https://grayscale.co
http://www.globenewswire.com/news-release/2020/08/06/2074283/0/en/Grayscale-Ethereum-Trust-Files-Form-10-with-SEC.html
"About Grayscale Investments®
Grayscale Investments is the world’s largest digital currency asset manager, with more than $5.2B in assets under management as of July 31, 2020."

This is the largest financial company, which primarily advertises its services and strives to capture a large part of the market on the hype. With their financial resources, they can flood all national televisions with advertising.
full member
Activity: 1442
Merit: 153
★Bitvest.io★ Play Plinko or Invest!
August 09, 2020, 02:06:27 PM
#2
- Do you think this move would be beneficial to Bitcoin as a currency (and not as an asset managed by a broker)?
hmm I think yes, since more people will going to see it, gets curious about it, give it a try and that's it. If people would know how it works, people will most likely make it as a store of value rather than currency, coz there's no way a normal people would do such fee just to experience using bitcoin when cash can do it for them. Investment, this is what most likely the bitcoin will become in the future, there would be more organization that will act as a broker for people.

- Do you think such ads would be necessary to mass adoption of Bitcoin?
It is necessary yes, an advertisement target the masses in which will boost the adoption of bitcoin. The more people will demand for it, the more business will credit the use of it.

- If you were to structure an ad around Bitcoin, what would the content be?
Ad will take thousands of dollars, which I don't have or even I have I'll just have 3 second advertisement which will make the people be wondering about it.

" Buy Bitcoin ! *wink* *thumbs up* "
legendary
Activity: 2030
Merit: 2174
Professional Community manager
August 09, 2020, 01:02:35 PM
#1
Grayscale recently announced through Barry Silbert, the CEO of their parent company; Digital Currency Group, that they would be launching a national ad campaign about crypto on various TV channels from *this week. His tweet read;
...
It was underwhelming for me, as no publicity was given to the use case of bitcoin. My takes:
...
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